Max Barth has been writing for FIBO for many years, covering current developments, trends and challenges in the global health and fitness market. Through in-depth research, industry expertise and conversations with companies and leading industry experts, he provides context for market developments and innovations, making complex topics transparent and easy to understand. His perspective is always focused on the bigger picture: the future of health, fitness and business.

As a journalist, editor and communications consultant, Max Barth has spent many years working in the media industry, with a particular focus on the national and international fitness sector. After holding positions at companies including Axel Springer and RTL Television, he moved into specialist trade media. There, he spent more than a decade leading the widely established European fitness business magazine body LIFE as Editor-in-Chief, Publishing Director and later Managing Director.