Premiere: KSM-66 Ashwagandha Becomes Title Sponsor of FIBO
%20RX%20Deutschland%20GmbH%20FIBO.jpg/_jcr_content/renditions/original.image_file.375.250.file/271885356/FIBO%20Title%20Sponsor%20(c)%20RX%20Deutschland%20GmbH%20FIBO.jpg "FIBO 2024: Milliardenmarkt Fitness wächst weiter")
© RX Deutschland GmbH / FIBO
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Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
For the first time in its 40-year history, FIBO announces its inaugural title sponsor: KSM-66 Ashwagandha. KSM-66 Ashwagandha is a clinically proven and widely recognised Ashwagandha root extract found in numerous products from leading sports nutrition brands. This partnership with KSM-66 Ashwagandha supports FIBO’s mission to promote holistic health.
Silke Frank, Event Director of FIBO: "The partnership with KSM-66 Ashwagandha as our first title sponsor is a testament to the evolving landscape of the health and fitness industry. This collaboration not only enriches our event but also underscores the crucial role that nutrition plays in maintaining a healthy and high-performing life. We are delighted to welcome KSM-66 Ashwagandha as our new partner and look forward to a successful FIBO 2025 together."
Kartikeya Baldwa, Founder & CEO of KSM-66 Ashwagandha says: “KSM-66 Ashwagandha is delighted to partner with FIBO to be the inaugural title sponsor of its primary annual event. The relationship between FIBO and KSM-66 is a natural fit, as FIBO is a vanguard of the global movement towards wellness, while KSM-66 stands out as the leading natural ingredient for health and sports nutrition. As the health and fitness world seeks scientifically-backed, natural solutions, KSM-66 stands as a gold standard. We are excited to team with FIBO to champion the power of the ancient herb ashwagandha and its ability to support physical, mental and cognitive well-being. Together with FIBO, we work to create a healthier, more positive world.”
The collaboration takes effect immediately and applies to FIBO 2025. KSM-66 Ashwagandha will not only appear visually as the title sponsor but will also welcome visitors with an approximately 200 sqm stand showcasing its latest innovations and products in Hall 10.2.
About KSM-66
KSM-66 is the most clinically proven and best selling ashwagandha root extract available on the market today. Via 42 clinical studies, it has been proven to enhance cardiorespiratory endurance, testosterone, strength, recovery, sleep quality and to reduce stress. It goes as an ingredient into more than 3000 products, including those from leading sports nutrition brands like MyProtein, ESN, Optimum Nutrition, GNC, MuscleTech, Cellucor, Weider, GAT, Olimp to name a few. It is manufactured using an aqueous extraction technology purely from the roots, without using any alcohol and chemical solvents, leading to the highest concentration of bioactives from the roots alone. With complete control over the supply chain, it has more than 42 quality certifications including Informed Sport, BSCG-drug free etc. ksm66ashwagandhaa.com
About FIBO
FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the health, fitness and wellness sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences. The next FIBO will take place in Cologne from April 10 - 13, 2025. fibo.com
About RX
RX has set itself the task of creating business for individuals, communities and organisations. By combining data and digital products, RX makes 400 events in 42 industries and 22 countries even more attractive. RX is part of RELX, a global provider of information-based analytics and decision-making tools for professionals and businesses. rxglobal.com
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