FIBO Focal Theme "Health": Training as Prevention and Rehabilitation
© RX Austria & Germany / Behrendt und Rausch
Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
For healthcare facilities FIBO has been a must-go event for a long time now. Under the heading “for a strong and healthy society” this year’s trade show will focus on healthy living and business.
Fitness has long been become an integral part of healthcare. Be this in physiotherapy, in the rehab departments of clinics or health centres. But the potential held by combining fitness with health has also been realised in the segments of wellness and hospitality. This is why FIBO is one of the most relevant sectoral meeting points for physiotherapists, sports physicians, corporate health managers, rehab coaches, gym and spa operators as well as hoteliers. “Fitness is a key to a healthy lifestyle,” says Event Director Silke Frank and forecasts: “The spending on fitness and health is set to rise.”
High-calibre expert programme at the health hotspots
The principal point of contact when it comes to health will be Hall 8. At the meeting point “Health & Wellness” in this hall renowned experts will provide important input. Prof. Dr. Alexander Ferrauti, Head of the Chair for Training Science at the Ruhr University Bochum, for example, will present his research on modern basic training knowledge. Another exciting focus will be provided by the topic of “Digitalisation”. Here experts like Prof. Dr. David Matusiewicz or Prof. Dr. Markus Reichert will present talks on the expectations, possibilities and future outlook for digital health offers. Underpinning this is the practical experience to be gained in the latest yoga and Pilates routines in the “Body & Mind Area”. FIBO visitors are in for more than 150 lectures in April.
Continuous education in focus: FIBO pushes skills building
Add to this the health-relevant topics addressed by the new FIBO Congress, to be organised for the first time by the “Deutsche Hochschule für Prävention und Gesundheitsmanagement” (German University for Prevention and Health Management) and BSA-Akademie. This feature is complemented by the “European Health & Fitness Forum” (EHFF) on the eve of FIBO as well as by the “Rehasport Convention” held by DFAV and RehaVitalis Plus. “FIBO 2022 will offer a high-calibre programme oriented towards the needs of our trade visitors,” remarks Anke Brendt, Product Manager at organiser RX Austria & Germany, and adds: “We are delighted to have once again enlisted well-established experts like the Georg Thieme publishing house and other partners such as Exercise is Medicine, DSSV, DFAV and DIFG, Dehoga, Tophotel and Spacamp alongside eminent scientists.”
New: Exercise is Medicine Days
Motivate the population at large to exercise more – is the aim of the initiative “Exercise is medicine”. As a member of “Exercise is Medicine Deutschland e.V.” the trade show moves exercise into the focus of the healthcare system, politics and our citizens. Because physical exercise still plays too minor a role in doctors’ surgeries. A body composed of the Initiative EiM Deutschland and Europe, DGSP (Deutsche Gesellschaft für Gesundheit und Prävention – German Society for Health and Prevention) and Europe Active will address this issue on Friday and Saturday in Hall 8.
Key players demonstrate the potential this market holds
Major manufacturers of medical training equipment will also join the fray in April. Introducing their solutions and latest products to visitors here will be such companies as milon industries gmbh, schwa-medico GmbH, PINO Pharmazeutische Präparate GmbH, HUR Deutschland GmbH, Dr. Kurt Wolff GmbH & Co. KG, ERGO-FIT GmbH & Co. KG, Schupp GmbH & Co. KG, opta data Abrechnungs GmbH, SOVDWAER Gesellschaft für EDV-Lösungen mbH, crosscorpo GmbH and Ludwig Artzt GmbH.
About FIBO
It is the world’s biggest trade show for fitness, wellness and health and the place for innovations, investments and trends: At FIBO in Cologne decision-makers from the entire fitness industry, up-and-coming entrepreneurs, club operators from numerous countries, trainers, health care actors and the fitness community meet. Beyond, FIBO offers international business and networking as well as a great live experience. Expert information and continuous education are also a priority at the trade show. In 2022 FIBO will be held from 7 to 10 April. www.fibo.com
About RX
RX has set itself the task of promoting business for individuals, communities and organisations. By combining data with digital products RX makes 400 events in 22 countries and 43 industries even more attractive. RX forms part of RELX, a global supplier of data-based analysis and decision-making tools for professional and business customers. www.rxglobal.com
Press Contact:
Silvia Atanasova Mireva
Content & PR Manager
