EHFF 2023: Flagship sector event sets foundation for the transformation of the fitness industry
© FIBO / RX Austria & Germany
Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
The fitness industry is changing. Driven by the challenges of the Corona pandemic, digitalisation, changing customer needs and a health-oriented understanding of fitness and wellness are shaping the market. The European Health & Fitness Forum shows how the industry can successfully meet these changes and even drive them forward. After the success of last year's sold-out event, EuropeActive and FIBO are once again inviting top representatives of the international fitness industry to the summit meeting at the Congress Centre North on 12 April. For the 10th time, the EHFF will take place in the run-up to FIBO and will be the starting signal for business, networking and further education at the highest level.
Partners take on social responsibility
Regarding the lack of exercise for many people, experts agree: the fitness industry has a key and pioneering role to play in people's health. This role is taken on by FIBO together with its partner EuropeActive. While the trade show is aimed equally at trade visitors and the general public, the EHFF focuses on industry experts. Under the motto "Transformational Leadership", an impressive range of speakers and the latest study results offer insight into the current developments and key figures of the fitness market. Rounded off by personal exchange and discussions with the industry's top decision-makers, the EHFF offers inspiration and how-to's for actively helping to shape the fitness world of tomorrow.
Best practices from true industry leaders
Participants can expect a top-class programme of lectures by renowned speakers on top topics such as agility, digitalisation, leadership, inclusion and other management topics. The BEACTIVE DAY, among others, proves that sport and fitness release socialising factors. Under the motto "Uniting Europe through physical activity", EuropeActive CEO Andreas Paulsen will dedicate himself to the action day for this year. Prof. Alfonso Jimenez from THiNK Active, Olga Ostromecka from McKinsey & Co. and Utku Toprakseven from 4global will also shed light on the socio-economic impact of the industry. Jacob Fatih, founder and CEO of Crealize, will give participants valuable insights into what it takes to build an inclusive fitness business.
Other management topics will be addressed by Chuck Runyon, CEO of Self Esteem Brand, with a focus on changing customer needs, and Jos Eeland, Simon-Kucher & Partners, with regard to pricing strategies for a volatile market. Angela Pernsteiner, founder and CEO of Beyond Resilience, focuses on leadership in the wellness industry. Founder of Twinxter, Alize Hofmeester plays on the theme of corporate leadership and devotes herself to agile leadership in challenging times. As one of the groundbreaking trends, digitalisation must not be missing from the EHFF lecture programme. Prof. Evgeny Kaganer, IESE Business School, names the essentials of digital transformation in her lecture.
The industry in figures
The fitness market is in constant motion. It is therefore all the more important to have reliable data that records and substantiates this movement. This is what the European Health and Fitness Market Report does. "The report has become the gold standard for market research in the field of fitness and physical activity", says Andreas Paulsen, CEO of EuropeActive, about the importance of the report. Conducted annually by EuopeActive and Deloitte, the comprehensive study provides reliable data on the European health and fitness market and thus serves as a valuable source of information for industry players. At the EHFF, Herman Rutgers, Board Member EuropeActive and Karsten Hollasch, Partner for Global Private Equity Leader Financial Advisory at Deloitte, will present and classify the latest key figures and key findings of the Consumer Survey as part of the report. The EHFM report, which will be published this spring, will also provide an overview of market trends and drivers as well as analyses, rankings and profiles of European fitness club operators.
One ticket - three events
With their participation in the 10th European Health & Fitness Forum, industry representatives can expect a full-day programme on the latest topics of the fitness market and exclusive recommendations for action. The day's programme will be rounded off with an evening event in an impressive setting. The dinner offers guests the opportunity to further deepen discussions and expand their network. They will also receive a 2-day ticket for FIBO.
Tickets for the tenth EHFF are available at: www.europeactive.eu/event/EHFF
About EuropeActive
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation, based in Brussels, representing the whole of the European fitness & physical activity sector. Membership is open to all stakeholders - private or public - including club operators, suppliers, manufacturers, national industry associations, training providers, higher education and accreditation institutions.The EuropeActive Team is fully committed to consulting and working with the different stakeholders mentioned above, including other NGOs promoting health-enhancing physical activity, sector media and research and scientific institutions. EuropeActive aims to work closely with European Union institutions and international organisations to achieve its overall goal to get more people, more active, more often.
According to the EuropeActive/Deloitte Market Report 2022 the European fitness sector serves over 56.3 million consumers, generates 17.1 billion Euro in revenues and consists of approximately 63,000 facilities. For further information, please visit www.europeactive.eu
About FIBO
FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences. The next FIBO Show will take place in Cologne from April 13-16, 2023.
More info: www.fibo.com
About RX
RX is dedicated to creating business for individuals, communities and organizations. By combining data and digital products, RX makes 400 events in 22 countries and 43 industries more engaging. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business clients. www.rxglobal.com
Press contact
Leonie Ophey
Content & PR Manager
