Fashion | Beauty | Lifestyle | eSports & Mixed Reality Sports
HALL 4.2
More style in life
In Hall 4.2, we bring together trends, products and innovations for an active, healthy and self-confident lifestyle. Visitors, creators and industry decision-makers love the many opportunities to discover, try out and shop - and with your products from the fashion, beauty and gaming sectors, you will find exactly the right contacts to help your business grow in the long term. Special attractions include the new shopping mall for fashion & beauty brands, the Hypercon Area and the Lifestyle Area. The interplay of fashion, beauty & gaming gives the hall even more versatility and visibility. Make a lasting impression on the market and position your brand perfectly.
Your target groups
• Health and nutrition conscious visitors
• Health experts
• Fitness enthusiasts
• Bodyshapers and athletes
• Trainer
• Studio owners and managers
• Buyers and Distributors
• Influencer und Blogger
Special Areas
• Gaming & Activity Area
• Lifestyle Area
• Shopping Mall
• Convention Stage
Your FIBO-Presence
Your benefits
Perfect environment for successful brand building and more attention among trendsetters and multipliers
Targeted approach to new, sales-relevant target groups in the B2C sector, also to a B2B group from the hotel industry that is capable of making decisions thanks to the proximity to Hall 1
Direct sales generation on site through a shopping-affine and strong buying public
Maximum activating atmosphere invites you to try things on and off
Unique presentation platform for your brand in an emotional, positive, active atmosphere
Highlights
Would you like to write your own success story?
Get free advice from us!
We will accompany and support you with your success story through:
Individual advice
We will provide you with your own and permanent contact persons on the topics of exhibition space, exhibitor marketing and service. Let us work together as a team all year long.
Tailor-made offers
We create the best offer for every budget to make your participation at FIBO a success for you. Whether you want to meet your existing customers or generate new business leads, we will support you on your way.
With us there are only good participations
Together with you, we will find the right placement for you. Whether physical or digital, we ensure that you are always found by your defined target group.
Marketing & Sponsoring Solutions
We increase your reach in the industry and help you achieve brand awareness. Put your innovations in the spotlight and benefit from sustainable trade fair success with our digital products.
Digital Products
We offer numerous digital products to ensure your trade fair success.
That was FIBO 2024
1,64 Bn €
global revenue fashion market
590,7 Bn €
global revenue beauty market
Personal Care
as biggest market segment
2,06 Bn $
market volume eSports & Gaming
These exhibitors were among others present in 2024
You would like to be there too?
Do you have any questions or need help?
Please contact us! We will be pleased to help you.
Support for exhibitors
Location & Opening Hours
Date:
10 – 13 April 2025
Location:
Exhibiton Center Cologne
Messeplatz 1
50679 Cologne
Opening Hours:
Thursday - Sunday: 9am - 6pm