14 September 2023
Faster, higher, stronger: FIBO Innovation & Trend Award in new edition for 2025
© FIBO / RX Austria & Germany
Air Up, Symbiont, Exercube & Ergomotion and more - they are among the big winners of the FIBO Innovation & Trend Awards of recent years. The long-established award is considered a much sought-after accolade in the fitness industry not only because of these success stories.
An accolade, that strengthens customers' trust in the awarded products and companies. It helps them make informed purchasing decisions in an increasingly global and complex fitness market. The suppliers are supported in further optimising their product development with intensive market reference.
To ensure that this optimisation succeeds, the market is analysed down to the smallest detail. A task that FIBO has always taken on and implemented with renowned industry experts - also in times of change and transformation. With an expert team of scientists and industry greats, FIBO is currently developing new approaches and concepts to continue to meet today's noticeably increased market demands with the FIBO Innovation & Trend Award.
The challenge is great to find the right mix of comprehensive and reliable features for the needs of the increasingly complex market, great usability, i.e. a quickly understandable presentation of these features and the use of the diverse communication channels of today's society. But: the goal is worthwhile. The goal of ensuring a serious evaluation of the award submissions with regard to business-relevant features, entirely in the sense of the demanding providers and interested parties of our professional fitness market.
Anke Brendt, Product Manager of FIBO and responsible for the FIBO Innovation & Trend Award on the part of RX Global, on the current status: "These days, the creative development of the FIBO Innovation & Trend Award is entering the hot phase. We have set ourselves a few cornerstones that need to be fulfilled before the award is ready for the market. We are already looking forward to presenting the results of the development to the industry next year, and to celebrating the next award ceremony in 2025 - with a new look and feel".
FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences. The next FIBO will take place in Cologne from April 11-14, 2024
Weitere Infos: fibo.com
RX's mission is to create business for individuals, communities and organizations. By combining data and digital products, RX makes 400 events in 42 industries and 22 countries more engaging. RX is part of RELX, a global provider of information-based analytics and decision tools for professionals and businesses. www.rxglobal.com
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