Media and press
FIBO Arabia brings together players from the health, fitness and wellness sectors, including industry decision-makers, entrepreneurs, studio operators, trainers, and athletes.
Scheduled from 8 to 10 September 2026 at the Riyadh Front Exhibition & Conference Center, the event embodies the Kingdom’s Vision 2030, showcasing a vibrant future for health and wellness.
Press & Media Registration
Join hundreds of media professionals at FIBO Arabia and gain exclusive access to the people, brands, and innovations driving the future of health, fitness, and wellness across Saudi Arabia and the wider region.
From breaking industry news and market trends to interviews with leading brands, athletes, investors, and government representatives, FIBO Arabia provides a unique platform for media coverage and content creation. Accredited media will have access to a dedicated Media Hub and a range of networking and interview opportunities throughout the event.
What to expect at FIBO Arabia
Government Initiatives
Saudi Arabia is committed to promoting healthier lifestyles for the nation through initiatives like Vision 2030, aiming to increase physically active individuals from 13 % to 40 % by 2030, fostering a culture of fitness and wellness.
Growing Interest
With a population of 35 million and only a 3 % penetration rate in the fitness industry, there is a significant opportunity for growth in the region. As health consciousness rises, more individuals are prioritizing exercise and wellness, paving the way for new fitness brands.
Expanding Market
The total addressable market for fitness services is growing, driven by advancements in the property and hospitality sector, where luxury residential and hotel properties are integrating fitness centers into their offerings.
Global brands arrive
Attracting prominent regional and global fitness chains, such as Gymnation, Gold’s Gym, and Fitness First, to establish a presence in Saudi Arabia. The Kingdom now boasts over 30 organized fitness center companies, along with various unstructured fitness facilities.
Whats on offer?
- Live demos and test sessions with cutting-edge fitness equipment
- Tech innovations, AI apps, and groundbreaking solutions for the future of health
- World-class access to products and advise on supplements and nutrition
- Innovative wellness and spa showcases
- Experience the future of Pilates
- Fitness meets fashion – the latest brands and trends
- Enhances aesthetics advise; beauty product and solutions
- Group Fitness experiences
- Global fitness distribution and supply chain
Join us at FIBO Arabia
Join us at the Riyadh Front Exhibition & Conference Center and be part of the movement.
Contact us to learn more about FIBO Arabia.
service.fibosa@rxglobal.com | WhatsApp: +966 57 378 6886
For a strong and healthy society.
More information will follow soon