• 11 – 14 April 2024
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3 May 2023, Andreas M. Bechler

Is ChatGPT revolutionising the fitness industry? A conlusion

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Chat GPT is on everyone's lips, drawing attention to chatbots and AI. In the last article, Andreas Bechler explained how powerful these tools already are and why a critical distance should nevertheless be maintained. Now we will look at how the bot can be used in the fitness business.

Now we have got to know the chatbot with some of its advantages and disadvantages. But how can it already be used profitably today? In my opinion, it is best to see it as an impulse generator for your own work. The bot primarily provides impulses on the following four levels:

1. As a research initiator

We all know that, whether you are a manager facing a problem or you are an employee confronted with a task by your manager, you sometimes don't really know where to start. Here, of course, such a chatbot can help and provide an initial spark for your own research and work. However, as already noted, this should not be seen as the end result, but merely offer initial assistance.

2. In marketing

One field in which ChatGPT already achieves very good results is marketing. If you ask the chatbot to write texts for articles or your own website, this tool already spits out really good results (also at SEO level). This can certainly take a lot of pressure off small individual providers without a large and experienced marketing department behind them.

3. For broad-based training planning

As seen from the previous example, the chatbot can be a good help in creating training plans. It also doesn't matter whether you ask it for plans for an individual or a group course. Chat GPT has good answers for both. The results offer impulses for exercises that have been lost from sight or provide a framework to get started. A perfect symbiosis between one's own knowledge and the input from technical assistance.

4. As a support for nutrition planning

Even if the results in terms of individual diet plan were not so good, there is also some potential here. If you ask Chat GPT as precisely as possible for plans, recipes, etc., then you also get a good output. This output can in turn be used when looking for recipes for clients with a very specific dietary restriction or similar, for example. It's just a question of posing your own questions well so that the chatbot also answers adequately.

With all the points mentioned, however, it is always true that the results are not simply copied. A critical examination of the chatbot's output is only sensible, because, as we have already seen above, even the best technology makes mistakes.


ChatGPT is already a powerful tool. But the competition will not be idle either and will bring other similarly powerful tools onto the market. The fitness industry and its customers can, as is the case with all topics in the field of digitalisation, save time through the sensible use of this technology, which can then be invested in what is actually essential, the work with the customer personally. Despite all the justified amazement at the power of this tool, one should not lose one's critical distance and question every result accordingly.

About the author

Andreas M. Bechler is an author, consultant, lecturer and podcaster in the fitness industry. In addition, Andreas is the spokesperson for the fitness industry working group of the VSD - Verband für Sportökonomie und Sportmanagement e.V. You can get in touch with Andreas via LinkedIn: www.linkedin.com/in/andreasmbechler


About Hashtag Fitness Industry

Hashtag Fitness Industry is the podcast about the German fitness industry with all its facets and players. It is intended to enable a transfer of knowledge between the interview guests and the listener for the benefit of the entire industry. Current trends and developments are as much a part of the podcast as fundamental strategic questions from the daily business of fitness providers. Further information: hashtag-fitnessindustrie.de