Be they key players or start-ups, FIBO is where companies show off their latest innovations and customised solutions for the latest challenges. This is where trends are set. As the industry's most important media event, FIBO introduces innovations in fitness and health to a wider audience. For more than 20 years now, the FIBO INNOVATION AWARD has been an important indicator of where the industry is headed, drawing attention to numerous pioneering products in the fitness, wellness and health sectors. This is also where global trends like Zumba, functional training and EMS made their way into the global fitness community.