Be part of the biggest fitness & health community
FIBO is the place to be for the international fitness industry. This is where decision-makers from throughout the world of fitness, up-and-coming entrepreneurs, studio operators from many different countries, trainers, healthcare professionals and members of the fitness community get together. Last year FIBO reached some 32 million people through its digital network. Modern networking tools such as FIBO Matchmaking supply targeted business contacts in the virtual realm.

Benefit from the strongest business opportunities
FIBO is the place to do business: a good third of trade visitors come to Cologne with specific investments in mind and sign purchase agreements at the trade show. Why here? Because as a hub for new ideas, FIBO showcases new opportunities for everyone involved – for studio operators, physiotherapists, spa owners, hoteliers and occupational health management professionals. The first two days of the trade show are reserved for trade visitors, while the weekend is open to fitness fans as well.

Explore the latest trends and customised solutions
Be they key players or start-ups, FIBO is where companies show off their latest innovations and customised solutions for the latest challenges. This is where trends are set. As the industry's most important media event, FIBO introduces innovations in fitness and health to a wider audience. For more than 20 years now, the FIBO INNOVATION AWARD has been an important indicator of where the industry is headed, drawing attention to numerous pioneering products in the fitness, wellness and health sectors. This is also where global trends like Zumba, functional training and EMS made their way into the global fitness community.

Enjoy the greatest fitness experience – online and on-site
When fitness fans are training together in the exhibition centre and people from around the world are encountering top athletes in an interactive live stream – it’s FIBO. The trade show is a major draw for the many private visitors who come here to meet stars, influencers and athletes and to take advantage of the opportunity to try out the latest trends and products for themselves. That’s what makes FIBO so unique – and it means fitness professionals can get direct feedback on their latest training methods and equipment.

Learn from the best industry experts
The high-quality specialist programme offers congresses, workshops and panel discussions on the topics that are important to the industry's future – and it does so both in person and digitally. FIBO works closely with its partners – including universities, the media and associations – to make this possible. A key element of the programme is the European Health & Fitness Forum on the day before FIBO that brings together CEOs and top representatives of the global fitness industry and studios.

Get inspired by the most important topics after corona
FIBO covers the full scope of the industry and is always on top of the latest developments. In 2021 the trade show will be showcasing new studio and training concepts focusing on health, highlighting the opportunities for the industry to grow in the post-coronavirus world while keeping the industry abreast of best practices and future scenarios for digitalisation. FIBO covers everything from the latest equipment and fitness foods to on-trend sports fashion and innovative training methods.

Reunite at one of the world’s largest show venues in a safe surrounding
The fitness industry is finally getting together in person again! And to ensure the health and well-being of everyone taking part, FIBO 2021 features a comprehensive hygiene concept for everyone's safety when visiting the event. Modern visitor management systems and digital tools such as the eGuard app at the Cologne Exhibition Centre make it possible to avoid dense groups of people while maintaining anonymity.