Ways for stationary sports shops to survive in the future powered by ECC Köln (in German)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer, Global Trading & Sourcing, E-Commerce
How sports retailers can optimally use the synergies between stationary and online
Sports shops must keep up with the times and offer their goods where the customer shops: stationary and online.
This means that the stationary retailer must convince the customer with competent advice, a good product range and a special shopping experience. On the other hand, eCommerce with its growth and significant market share cannot be ignored. It is therefore essential for the retailer to find a way to participate in online business without incurring great risk and building up know-how. With a link to SportMarken24, the retailer automatically sells its product range on a variety of platforms, thereby making optimum use of the synergies between stationary and online, without high investment and risk.