Together, we stand: Manifesto for hybrid business models powered by FitTech Summit (in English)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
After the lockdown started, the audio workout app Auro saw a fivefold jump in signups overnight. Still, it later slowed down to the almost normal level after customers got accustomed to the new, digital-only fitness reality. "This is why digital fitness companies and traditional operators need to work together to create more value for their shared customers", says Auro founder Anta Pattabiraman. In this keynote he will provide examples of how hybrid models could look like in the future and explain why startups need traditional fitness players no less than those need startups.