Status quo of the fitness industry in the Corona crisis - What is communicated in the media and what is actually happening? powered by fMi (in German)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
The media report daily about the COVID 19 pandemic. The global economy as well as almost all companies are affected by it and record losses. The fitness and health facilities in Germany are no exception. However, there are conflicting reports about the extent for fitness studio operators, for example regarding member losses and studio closures. In this session, Janosch Marx (fitness MANAGEMENT) and Florian Kündgen (German Fitness Association - DSSV) discuss how these media reports should be assessed. The speakers also warn against accepting online reports as a fact and give examples of how reports can be easily checked. Finally, the results of the DSSV's Corona survey are also considered and an outlook on the "Eckdaten-Studie 2021” (Key Data Study about the German fitness industry) is given.