FIBO Exhibitor from A - Z
SmartShake AB (2020)
The Story of Smartshake
Let’s go all the way back to 2008. On a bright Swedish
morning, soon-to-be Smartshake founder Mikael Bergström
grabbed a shaker, filled it with milk and protein powder, and
went for his car. Already a busy man, he was used to being
in a hurry, and some days just didn’t give time for more than
liquid breakfast. As he started to shake his cup while driving,
the lid flew off and he found himself covered in protein mix.
Not the best way to start your day, but this story has a
Luckily for us, Mikael didn’t just clean up and continue his day.
He started thinking. If this happened to him, it surely must
have happened to many others? He imagined a new breed
of leak-proof shakers made from high quality materials. Then
he added revolutionary features like attachable storage
compartments to end the messy business of mixing your
drinks from different bags of content. That’s it. The Smartshake
was born. So, here’s to the old shaker with the crappy lid.
Thanks for the inspiration!
10 years of Innovation
Since 2009, we have offered athletes and gym users a leakproof,
non-toxic way to carry and prepare protein powders
and shakes. Through constant research and innovation, our
company and product range has now developed to answer
the needs of anyone living an active lifestyle. Today, as
well as a shaker cup, our users carry their Smartshake as a
lunch box, water bottle, snack box, coffee cup or whatever
they can think of. Smartshake has moved from the gym to
become a great accessory for every occasion, and the only
limit is your imagination.
Now available in a wide range of sizes, models and vibrant
colors, Smartshake is your ideal companion throughout the
day. Just keep it by your side, and it will make your life so
much easier whether you work, train, explore or relax. Smartshake
is a natural fit with today’s booming Athleisure trend,
but coming from a Swedish tradition of innovation and
user-centric design ensures we will never be a fad. Now
available in more than 90 countries, we have quickly become
one of the world’s premier shaker brands. And our journey
has just begun.
More thana bottle
When we design something new, we always start from
where you are. How can we offer smart and simple
solutions to your everyday problems? From the beginning,
we set out to produce high quality products, upgradeable
and long lasting. You shouldn’t have to buy tons of stuff,
but the things you buy should be produced as sustainably
as possible under safe working conditions, using only the
All Smartshake products are tested to comply with the
strictest, most demanding health and security regulations
around the world. Our products are free from dangerous
chemicals like BPA, BPS, BPF or DEHP and our production
facilities in China comply with Good Manufacturing
Practice, and ISO9001 and BSCI.
It’s just the way we do things, because it’s the best way for
you and for the environment.