Sexy Aging: Growing older is the new cool powered by FitTech Summit (in German)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
We get older and older, but age worse and worse. After Corona the enormous health risks of the older humans made clear, the seniors are to move much more into the focus of the classical Fitness industry, pleads the Best Aging Expert Barbara Klein. In this interview, she explains how the industry can prepare for the coming "Silver Ager" age, how the increased willingness to pay for older people can be "translated" into special training programs - and what role technology could play in this.