Sales management in an emotional environment professional soccer powered by ECC Köln (in German)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer, Global Trading & Sourcing, E-Commerce
About the challenge of offering the right product to the customer at the right time, through the right channel
Football is a piece of cultural heritage. But the business has long been about a lot of money. About the challenge of offering the customer the right product at the right time, through the right channel. And fans who are not customers.