New Business and Franchising in the fitness industry: FIBO 2019 to offer comprehensive information
New Business and Franchising at FIBO 2019
The fitness industry is growing, and so is the number of startups. In Germany alone, more than 300 new facilities opened in 2017, including independently owned operations, chains and franchise clubs. In order to be successful long-term and prevail against competitors requires lots of know-how, a sustainable business model and solid financial planning, especially in the startup phase. Anyone interested in gaining a foothold in the fitness market or in revamping or expanding an existing concept will find the necessary guidance at FIBO 2019. The New Business Area will show what a successful business startup can look like, what the first steps are and how to create a good business plan. A particular focus will be on franchising. Successful startups will be in the spotlight, too. Countless exhibitor product launches will provide startup entrepreneurs with the best overview of the latest successful concepts and industry trends.
The target audience includes trainers on the path to self-employment, studio operators and physiotherapists looking for shop-in-shop systems or interested in an overall review of their business model, and recent graduates and investors. FIBO 2019 will take place in Cologne from 4 to 7 April.
New Business Area
The New Business Area in Hall 5.2 at FIBO is the first destination for startup entrepreneurs. Staged in cooperation with the German Federal Office for Economic Affairs and Export Control, the German Franchise Association, IST-Studieninstitut and the AXA Startup Center, it’s the perfect place to get in touch with successful startups, franchisors and startup consultants. Various presentations will explore startup-related topics such as marketing, taxes and sales. The DSSV will host two specific “Startup” seminars each day on Thursday and Saturday.
Another focus in the New Business Area will be on franchising, which plays a major role in the fitness industry. Several franchisors will be introducing their concepts at FIBO. Visitors can attend lectures to learn about the benefits and challenges of franchise systems. The German Franchise Association will stand ready in Hall 8 to answer any questions that might come up.
The best startup at FIBO 2019
FIBO backs founders in the fitness industry through a new partnership with the AXA Startup Center, which advises and supports startups in all stages of development by providing capital, cooperation opportunities and insurance coverage. A joint pitch event with the AXA Startup Center will be held on FIBO Sunday. The goal: finding the best startup at FIBO 2019.
The New Business Area will host new industry companies in the International Newcomer Pavilion and at the Forum for Young, Innovative Companies.
Students and trainees
Visitors who haven’t been trained in the industry yet can check out the training institutes in the New Business Area for help selecting the right educational path or license. Recent graduates, meanwhile, can stop by the job exchange to learn about job offers in the industry.
FIBO Campus: Individual training and education for the industry
Outside the exhibition halls – at the Congress Centre East – the FIBO CAMPUS will be set up for the first time in 2019, offering a diverse training and education programme. Participants can put together their very own agenda based on their individual needs and preferences, since all seminars, lectures, courses and panels can be accessed with a single ticket. Top industry speakers and instructors will talk about major topics such as occupational health and safety, physiotherapy, functional workouts, personal training and nutrition.
The FIBO CAMPUS offers valuable input to studio operators interested in expanding their own business models and enhancing their workout selection. The focus will be on strategies and differentiation tools as competitiveness factors, plus current trends and concepts. Startup entrepreneurs and studio operators interested in pursuing a more healthcare-oriented direction will enjoy the presentations that discuss “Expansion into the healthcare market”. Customer acquisition is the top theme in this context. In addition, business consultant Harald Finger, among others, will share information on the challenges and opportunities in the healthcare market.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. In 2018, 1,133 exhibitors participated, meeting more than 143,000 international trade and private visitors from 120 countries. In 2019, FIBO will take place at the Exhibition Centre Cologne from 4 to 7 April. Kicking off the trade show on 3 April 2019 will be the 6th European Health & Fitness Forum, a meeting 400 leading representatives of the European fitness sector are expected to attend.
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