Functional training at the gym: Concepts, equipment and ideas at FIBO 2018
Functional Training at FIBO 2018
Be it as a boutique concept or gym-in-gym: functional training is a fixture among the choices offered by gyms. Especially when done with the support of a personal trainer or as a group format, it motivates members to exercise regularly. Effectiveness, fun, motivation and team spirit ensure successful outcomes. From 12 to 15 April, the exhibitors at FIBO 2018 in Cologne will demonstrate how it’s done.
“The human factor, and how to motivate people, continue to play a decisive role in training. The key is to skilfully motivate and entertain them. And if we’re also able to boost performance and manage to proof exercise results with the help of professional tracking options, then we’ve done everything right”, says Marcel John, managing partner at Transatlantic Fitness GmbH. The company is one of the largest exhibitors in Hall 9 at FIBO, the trade show’s functional training hotspot and the home of aerobis fitness, Cube Sports, Escape Fitness Limited, HOLD STRONG Fitness, Lifemaxx, PAVIGYM INTERNACIONAL, Perform Better Europe, PERFORM SPORTS, Ziva Fitness UK and more. In total, more than 100 exhibitors will be specifically showcasing equipment and concepts in the functional training segment.
Into the studio or as a dedicated location: Implementing functional training
Functional training concepts are multifaceted and versatile, creating a wide range of different offerings in the market. FIBO exhibitors are valuable companions for studio operators embarking on this journey. Perform Better, for example, offers complete concepts from a single source for anything from full fitness studio rebuilds to equipment and furnishings for athletic centres. “We support our customers from the first blueprint, take care of individual 3-D planning and look after them until well after the opening”, says Sophia Löppert, head of Performance Institute at Perform Better. “Thanks to our many years of experience and excellent contacts in the US, we’re the perfect partner when it comes to designing and outfitting a functional training studio.” An additional focus at FIBO will be on the more than 800 products the company carries in its assortment. “This year we’re particularly proud of being able to introduce The TREAD”, says Löppert. The octagonal training device facilitates more than 100 exercises to increase strength and power.
Escape Fitness Limited’s presentation at FIBO will consist of a boutique area for functional training that’s perfectly suited for conducting functional group workouts. Says Matthew Januszek, co-founder and CEO of Escape Fitness: “We are creating an exciting, dynamic, complete boutique environment, showcasing a true boutique functional area ideal for hosting functional group training. It was designed to run highly varying, comprehensive workouts to accommodate all members of all fitness levels, whilst maximising floor space and increasing revenue per square foot.”
Transatlantic Fitness GmbH also puts together complete packages. “The centrepiece of our trade show presentation is our new 3ZONE – an integrated product from the innovation powerhouse that is Transatlantic Fitness GmbH”, says managing partner Marcel John. “It can stand alone as a complete micro studio or complement an existing studio as a gym-in-gym concept.” 3ZONE is divided into three zones: the STRENGTH ZONE, the PLYO ZONE and the CARDIO ZONE. Sixteen people can participate in the 30-minute workout under the supervision of just one trainer. The concept was nominated for this year’s FIBO Innovation & Trend Award.
Functional training for long-term success
Motivating members long-term is a constant challenge; functional training definitely provides answers. “Our experience has shown that the huge fun factor in the group and the sense of community it generates greatly enhance member motivation. Participants support each other, cheer each other one, exchange ideas and progress together”, says Transatlantic Fitness GmbH’s Marcel John in describing the benefits of the workout.
“Environment + equipment + programming” – for Matthew Januszek, those are the three crucial elements of member motivation. “Members crave fun, engaging, communal EXPERIENCES. One excellent way to deliver experiences is with Small Group Training. Because small group training, led by professional PTs, combined with innovative, high-quality equipment in motivational colours, along with the right lighting, flooring, etc. in well-designed environments are components one and two in the motivation equation.” As far as the equipment is concerned that means, for example, that individual weights and functional equipment are close at hand to match each exerciser’s individual level of progress.
The third key component, according to Januszek, is the programme. Entertainment concepts can make an equally important contribution. Not everyone enjoys working out. For some, it’s nothing more than an annoying obligation. This is where functional training comes in. But the foundation has to be right. “What elements make it fun and entertaining to help people to take their minds away from the pain and boredom associated with working out? What gives them a reason to keep coming back? Entertainment concepts can do this, especially built on the solid foundation of great trainers, programming, equipment and environment”, says Januszek.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,019 companies from 49 nations participated in 2017, meeting more than 150,000 trade and private visitors from around the globe. In 2018, FIBO will take place at the Exhibition Centre Cologne from 12 to 15 April. Kicking off the trade show on 11 April 2018 will be the 5th European Health & Fitness Forum, a meeting of about 400 leading representatives of the European fitness sector.
Press Release [doc l 290 kb]
Photo (Credit: FIBO) [jpg l 750 kb]
Photo 1 (Perform Better) [jpg l 7 mb]
Photo 2 (Escape Fitness) [jpg l 2.5 mb]
Photo 3 (Transatlantic Fitness) [jpg l 2.3 mb]