From clean eating to the psychology of eating: Nutrition trends for better fitness at FIBO
Nutrition trends for better fitness at FIBO
- Recognising the links between nutrition and fitness
- Cooking with Sebastian Morgenstern and Sophia Thiel
Clean eating, paleo, sugar-free and vegan nutrition concepts are ultra-trendy right now. At FIBO in Cologne from 4 to 7 April 2019, more than 200 international key players and newcomers from the nutrition segment will illustrate how each way to eat helps people to reach their individual goals. Plus, the supporting programme will feature experts who’ll explain the interplay of nutrition and exercise. In the Live Cooking Area, the likes of Sebastian Morgenstern and Sophia Thiel will be preparing meals for FIBO visitors.
Nutritional supplements with a twist
The world of fitness supplements no longer consists of just shakes and protein powder. With Essential Eight and Scraegg, for example, two industry newcomers will show that you can also load up on valuable proteins in the form of lemonade or 15-second scrambled eggs. And if you prefer heartier sources of protein, the beef jerky manufacturer Jack Link‘s has what you covet. Those with a sweet tooth can stop by the Dr. Oetker stand to experience the taste of pudding that’s sweetened with agave syrup instead of sugar. Awaiting them there will be the expanded PurVi assortment in flavours ranging from chocolate and bourbon vanilla pudding to whole-grain semolina pudding in various fruit combinations.
As another key player, Orthomol will present the Orthomol Sport family at FIBO. It’s aimed at supporting athletes with the right nutrient combinations in every phase from preparation to recovery. BRAINEFFECT, too, helps professional and amateur athletes to recharge their batteries after an intense workout unit, all thanks to a formula made from different amino acids and B vitamins, plus magnesium and zinc. Find all these nutritional innovations in Hall 4.2. Altogether, about 60 visitors will be here to showcase their highlights for all those who care about the right nutrition to accompany their exercise programme. Halls 10.1 and 10.2 will feature about 150 additional exhibitors with a focus on nutrition, including Weider, Ironmaxx, Rocka Nutrition, Yamamoto and Energy Cake.
FIBO CAMPUS: Expert tips for a better performance
Whether you care about the right nutrition for muscle injuries, performance enhancement tips, or the psychology of eating and molecular genetics for individual nutritional planning, the FIBO CAMPUS, the concurrent FIBO congress, will answer numerous questions revolving around nutrition. Especially on Thursday, 4 April, and Saturday, 6 April, visitors with an interest in nutrition will get their money’s worth. The key for the campus: book the whole day and put together your own class schedule according to your interests. Other exciting topics on the agenda besides Nutrition include Physio, Therapy & Training, Aqua Fitness and Step & Dance. The participation fee of €99.00 already includes your FIBO admission ticket. For an overview of the programme, click here: www.fibo.com/campus.
Moderated live cooking
On all four trade show days, FIBO visitors can stop by the Live Cooking Area in Hall 10.1 to experience the taste of clean eating, superfoods, low carb, and vegan and sugar-free cooking. Lunch Vegaz, Xucker, QUARANTA, Virginia Health, Sayano Deutschland and ROUSSEL are just a few of the exhibitors on hand to reveal how to best prepare their products. Other guests include Sebastian Morgenstern, famous from the TV show “Mein Lokal, dein Lokal” (My Restaurant, Your Restaurant) on German cable channel Kabel 1, Sophia Thiel and Shape Republic, and Shirin Nikkhah-Shiarzi, the chef known from “The Biggest Looser”. They all will demonstrate their cooking skills live. Afterwards, it’s the audience’s turn to taste their culinary creations.
Guided tours for trade visitors
Trade visitors interested in getting an overview of FIBO’s nutrition-related selections can take part in a guided tour. The tour starts at 11:00 am on Friday, 5 April, and departs from the VIP Lounge in Hall 5.2, Stand A10. The tour stops at numerous stands of exhibitors with a focus on nutrition. Online registration is available at: www.fibo.com/guidedtours.
Pressemitteilung [doc l 210 kb]
Foto (Quelle: FIBO) [jpg l 1.8 mb]
Foto1: Scraegg Pro (Quelle: Scraegg) [jpg l 1.04 mb]
Foto2: Orthomol Sport TF (Quelle: Orthomol) [jpg l 1.4 mb]
Foto 3: PurVi Bourbon Vanille (Quelle: Dr. Oetker) [jpg l 344 kb]
Foto 4: Recharger (Quelle: Braineffekt) [jpg l 265 kb]