FIBO on Route to Spa: Wellness Worlds at FIBO
Wellness Worlds at FIBO
Everyone deserves a little spa time! Who says just a little? The wellness market is booming worldwide. The industry recently generated sales to the tune of US$ 94 billion and posted annual growth rates of 9%. At present, the Global Wellness Institute counts 149,000 spas and wellness centres throughout the world – and figures are rising. Ranking top of the list here are the USA, PR of China, Germany, Japan and France. The Big 5 account for almost half of global revenues – according to the Global Wellness Monitor published in autumn 2018.
It is not by coincidence that this order corresponds exactly to the ranking of the biggest economies measured by gross national product: after all, the primordial motivation for using wellness offers is to reduce stress, which is often job-induced and therefore increasingly seen within the context of corporate health management.
This experience is also shared by Roland Janauschek, General Manager at Badehaus Bremen. Since 2009, he has cooperated with Bremen-based healthcare providers to offer a so-called Company Health Ticket. This service up to EUR 500 is tax deductible. The Bremen manager views the Physio Spa as tomorrow’s trendsetter in corporate health promotion.
He is not alone with this view. More and more, wellness is now rarely seen as a stand-alone offer or just a complement for fitness. Wellness is a holistic lifestyle comprising the dimensions of fitness, nutrition, relaxation, stress relief and social inclusion.
This concept is also endorsed by Silke Frank, Event Director at FIBO: “Wellness is no longer defined as just a “pampering programme” but as part of an active, health-oriented and experience-focused lifestyle. Specifically for this reason, hall 8 forms a vital part of FIBO because featured here are nearly 1,200 exhibitors from all over the world offering opportunities for building a business at the interface between fitness, wellness and health, and – what’s more – addressing all parties involved – club operators, physiotherapists, spas, hoteliers and people responsible for corporate health management.”
“Mindful fitness, healthy eating and sustainable life are central wellness themes today,” stresses Lutz Hertel, the Managing Director of the German Wellness Association (DWV), which organises the lecture programme at the Wellness Forum as a partner jointly with Deutscher Sauna-Bund. This is why a number of wellness hotels, says Lutz Hertel, have started employing PTs and lifestyle coaches. Hosted by the DWV, the newly devised Wellness Forum will provide an overview of trends and treatments in the wellness, spa and sauna segments in talks and live demos.
Another topic that also features at FIBO in a new format and size is the “Wellness Competence Center”. Here at the heart of the wellness hall, hall 8, a team of experts will demonstrate effective and innovative massage methods for relaxation, regeneration and self-monitoring.
FIBO spells out the Wellness ABC
A as in aromatherapies, B as in bath treatments or C as in collagen equipment: FIBO will again spell out the complete wellness ABC this year. Joining the fray are the big players of the industry that will be represented in hall 8 right at entrance Nord.
Here, wellness professionals will find innovations for saunas, steam baths and solariums as well as equipment for relaxation and recreation, all within easy reach. Likewise, the fittings for entrance concourses, changing rooms and counters as well as the right software for wellness centres will be key exhibits at the leading international trade fair for fitness, wellness and health. Top-class exhibitors like KLAFS, Ergoline, Fechner, TEKA Saunabau, KBL, Hapro or Lighttech as well as Wellsystem will be represented with their innovations. In addition, companies from the interior design and software segments such as Burg, Magicline, M.A.C. Centercom and Easy Solution will take part as well.
This is the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. In 2018, 1,133 exhibitors participated, meeting more than 143,000 international trade and private visitors from 120 countries. In 2019, FIBO will be held at Cologne Exhibition Centre from 4 to 7 April. Kicking off the trade show on 3 April 2019 will be the 6th European Health & Fitness Forum, a meeting that 400 leading representatives of the European fitness sector are expected to attend.
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