FIBO INNOVATION & TREND AWARD 2018: These are the most innovative fitness products of the year
How can physical exercise be linked to brain fitness? Does the third dimension help with customer loyalty? And what can insects do to help the sustainability of the fitness industry? The FIBO INNOVATION & TREND Award 2018 lives up to its name and provides new momentum for the international fitness and health sector with its award winners. 108 companies competed for the coveted award presented by FIBO and companies from Germany, Belgium and Switzerland asserted themselves at the end of the day. They were recognised in the presence of 400 top representatives from the European fitness industry at the European Health and Fitness Forum on 11 April. The award-winning products at a glance.
Bodytracking in 3D
Those going in for sports are motivated by success. This is why capturing exercise results on an App or fitness tracker is a big trend. With the App 3D Body Tracking the Swiss manufacturer BODYGEE AG now allows fitness clubs and personal trainers to demonstrate to fitness fans the positive changes in their bodies realistically. Weight loss, muscle gain and firmer body contours are captured with hand-held scanners and displayed in real 3D by means of a web-based application. “So far, there has been no adequate way to keep track of exercise progress in terms of changed body shape. The App now creates a new data pool for clients thereby promoting customer retention and loyalty,” the jury felt, praising the award winner in the category “Digital Fitness”.
Tear-resistant latex bands
Latex bands are very popular – both in health training and physiotherapy but also in strength training. The Belgian manufacturer MSD Europe now makes resistance training with bands even safer. Thanks to the innovative Snap-Stop® technology the band does not even painfully snap back when damaged or under excessive stress. “The company has succeeded in extending a well-established training system to include a meaningful product component that serves to minimise the risk of injuries,” said the jury explaining their decision to award the MSD Snap-Stop® with the FIBO INNOVATION & TREND Award in the category “Health/ Prevention”.
Protein beer for the club bar counter
An innovative alternative to protein shakes was developed by Hamburg start-up JoyBräu: a non-alcoholic protein beer. The refreshingly tangy sports beverage contains 21 grams of protein per 0.33l bottle – roughly 50% of which is high-quality BCAA, plus L-carnitine and Beta-L-alanine. For two years the two founders Erik Dimter and Tristan Brümmer have been working on the right recipe, together with the Technical University Berlin. It has now been patented. “JoyBräu has managed to further develop a popular beverage into a healthy, fitness-oriented drink,” said the jury commenting on the award winner in the “Lifestyle / Life Balance / Wellness” category.
Cognitive power training
Exercising both body and mind in just one studio session – this is possible with the Power-Area by xelerate® Trainingssysteme, the award winner in the “Performance” category. The interactive training area specifies tasks and running paths and features built-in sensors to check whether the sportsperson is executing them correctly. This means not only physical speed, coordination, stamina and strength are trained but also perception, the ability to take decisions, anticipate and swiftly adapt to new situations. “The Power-Area supports coordination, motor skills as well as performance while incorporating gamification elements in the training,” was the jury’s verdict about the training system by Novotec Medical. “The special added value: here up to nine persons can be trained in a group.”
Sustainable thanks to insect protein
Protein bars made from insects – this interesting product alternative for fitness club counters was developed by Cologne start-up SWARM Nutrition. The bars contain essential amino acids as well as important micro nutrients and are attractive for club members with an interest in sustainable food. “Insects only require a fraction of the feed, land and water required for conventional protein sources like animal meat or whey and they produce hardly any green-house gases,” announces the company that received the award in the “Start-up” category. “SWARM Nutrition has picked up on a forward-looking trend,” said the jury full of praise and “it focuses on sustainability so that this theme can now also make inroads in the fitness sector.”
The international expert jury
The winners of the FIBO INNOVATION & TREND Award 2018 were selected by an international jury of experts. Members included Nathalie Smeeman, Executive Director of the European industry association Europe Active; Prof. Dr. Niels Nagel, Branch Manager at DIFG e.V.; Prof. Dr. Ingo Froboese, Professor for Prevention and Rehabilitation at the German Sports University Cologne, Heike Schönegge, editor at the FIT FOR FUN magazine and Prof. Dr. Thomas Rieger, founding dean of the Sport, Media & Event academy at the University of Applied Sciences Europe.
Press release [doc l 280 kb]
Foto: FIBO Award Winner 2018 (Credit: FIBO) [jpg l mb]
Foto 1: FIBO Award Winner BODYGEE (Credit: Bodygee) [jpg l 3mb]
Foto 2: FIBO Award Winner MSD Europe (Credit: MSD Europe) [jpg l 4mb]
Foto 3: FIBO Award Winner JoyBräu (Credit: JoyBräu GmbH) [jpg l 1.5 mb]
Foto 4: FIBO Award Winner Novotec (Credit: Novotec Medical) [jpg l 990 kb]
Foto 5: FIBO Award Winner SWARM (Credit: SWARM Nutrition GmbH) [jpg l 4.5 mb]