FIBO Academy makes trainers successful - World’s largest fitness trade show to host education event of the year in 2018
FIBO Academy 2018
More knowledge – more success
The new format is FIBO’s response to trade visitor requests. “In an industry as dynamic as the fitness sector, it’s paramount to keep up with the developments of the profession”, says FIBO director Silke Frank. Even now, one in five visitors already attend the show for continuing education purposes. “That made it an obvious choice for FIBO, as the world’s largest fitness trade show, to further expand its continuing education selection in cooperation with the industry, working together to boost the quality of studio-based training and set new standards long-term.” Among the partners contributing their professional expertise to the Academy are IFAA – International Fitness Academy, the German Fitness and Aerobics Association (DFAV), GluckerKolleg, the Professional Association of Yoga Teachers in Germany (BDY), Perform Better, SAFS & BETA, IST-Studieninstitut, BECO aqua college, Pure Emotion and Zumba.
Three days of non-stop action
Theory, practice and networking – those are the three pillars of the Academy. In the theory portion of the programme, participants will be treated to such top-notch speakers as sports scientist Prof. Dr. Ingo Froboese, business coach Joe Alexander and the expert for health prevention through stretching Julio Sans Tolivia sharing their first-hand knowledge. Sessions will cover business topics like customer loyalty, fan engagement and digitalisation while delivering technical nuggets of wisdom concerning nutrition, motivation, trigger points and medical fitness. Featuring master classes with international presenters, the practical portion of the programme doesn’t just create a unique live experience, it also provides insights into new group fitness concepts in the market. Rounding off the programme will be a networking lounge with associations, institutions, speakers, presenters and exhibitors. Participants will be able to design their own continuing education programme based on their personal needs and wishes – and their availability.
First presenters already confirmed
No fewer than four stages in FIBO Hall 5.1 have been reserved for the Academy’s master classes. Step and dance will be featured on Stage 1. The spotlight on Stage 2 will be on body & mind, yoga, Pilates, and core and fascia training. Stage 3 will be dedicated to functional training, cardio fitness and jumping fitness, and the Pool Stage will be the place to experience the latest aqua fitness trends. Confirmed master classes will be led by Norwegian Per Markussen, the specialist for street dance, jazz, house and martial arts, and by presenter, coach and instructor Morgan Moreau from France, who sets standards especially in freestyle (step, LIA, hi-low). Also taking part will be Sebastian Piatek, co-founder of the fitnessschool.tv, who appears as a presenter on major stages in more than 35 countries while educating and advising trainers on their career path. Pilates and fascia specialist Christiane Reiter and yoga teachers Sandra Frielingsdorf and Martin Henniger will also host exclusive master classes for Academy participants. Inspiring sessions in the aqua fitness segment will be offered by, among others, Ina Menne, the training director of BECO aqua college, and Mariano Solier, the inventor of aqua Pilates. Aqua fitness master classes will last 20 minutes; all others are designed to run for 60 minutes.
How to participate
Participants can customise not just their own continuing education programme but also their access to the Academy: tickets are available to attend the Academy for one, two or all three days. One-day tickets are priced at €109 and include free FIBO admission. Two types of two-day tickets are available, offering access to the Academy on either Friday and Saturday or on Saturday and Sunday. Both are priced at €169 and include trade show admission, as well. Three-day tickets are valid for the entire duration of the Academy and include FIBO admission on all show days. They are priced at €189. Tickets will be available from 25 November at the FIBO ticket shop at www.fibo.com/academy.
Additional benefit: Case History Course
On FIBO Friday and Saturday, it’ll be worthwhile for all Academy participants to stop by the show’s congress area. Here, FIBO will examine a key emerging issue in the industry: the ability to offer customers an individual exercise programme based on a well-founded inventory of their fitness and health condition in order to ensure long-term retention. With the aim of extrapolating the best solutions, ideal equipment and right conclusions from the results, the show is collaborating with the DFAV, led by its training director Prof. Dr. Theodor Stemper and its chairman Volker Ebener, to create one of the largest and most informative Case History Courses. The project is supported by F&G (the official publication of the DFAV association), the German Association of Health Studios (BVGSD) and employees from the University of Wuppertal and GluckerKolleg. The course is set up as a sample sequence of steps for trainers to try out live at the trade show: after filling in an extensive case history questionnaire, they’ll continue to five stations for a comprehensive body analysis and tests of their endurance, strength, flexibility and coordination. Participants will learn how to ideally lay out such a Case History Course. In addition, they can test a selection of equipment and tools the sports scientists from Wuppertal consider suitable for putting together a case history. Participation is free of charge but does require an appointment. Interested visitors should register for the Case History Course ahead of the event by visiting the FIBO ticket shop at www.fibo.com/anamnesisparcour.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,019 companies from 49 nations participated in 2017, meeting more than 150,000 trade and private visitors from around the globe. In 2018, FIBO will take place at the Exhibition Centre Cologne from 12 to 15 April. Kicking off the trade show on 11 April 2018 will be the 5th European Health & Fitness Forum, a meeting of about 400 leading representatives of the European fitness sector.
Press Release [doc | 404 kb]
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