FIBO 2019 sets business trends for the coming fitness year
FIBO is attracting huge crowds of visitors.
Competition promotes customer loyalty
The new competition trend in fitness aims at making training at a gym an experience. Fitness enthusiasts can train alone or in small groups, compete with each other under professional guidance or push their own performance envelope. The competition factor motivates gym members to attend training regularly and with their expert advice gyms can make them loyal customers for longer. Competitions are just as suitable for classic power training, equipment circuits, functional training and spinning classes as for group fitness. FIBO 2019 presents attractive training concepts, equipment and the necessary gym furnishings.
Digital fitness is a must for gyms
Greater customer motivation and increased loyalty are also the benefits that virtual training offers bring studios. Added value: they can serve their customers more efficiently and offer more flexibility rather than fixed courses. This is why digital fitness trends have been on everyone’s lips for years now and FIBO attaches great attention to these. 2019 will bring innovations for connected training areas and Virtual Reality applications for functional and machine training at gyms. Furthermore, gym operators can find out how to use digital technology to organise competitions outside individual gyms – be it to also keep in touch with their gym members in the booming outdoor-fitness segment or to provide them with an attractive option for measuring up against other fitness enthusiasts from around the world.
Interest in health-promoting training is on the rise
Fitness has become established as a lifestyle for all generations. This also promotes the interest in healthy training – be it for prevention or for sustainable muscle build-up. Gyms and physiotherapists hold great potential here. FIBO shows how you can tap into this potential. The ranges on show range from "Body & Mind" fitness such as yoga and meditation through tools for documenting medical histories to MPG-certified gym equipment. The central point of contact will be the “Meetingpoint Physio” in Hall 7, which will be made even more attractive by FIBO in 2019. Also attractive for gym operators and physiotherapists is the growing market for fitness at the workplace that FIBO will focus more on next year. The buzzwords here are workplace health management (BGM) and workplace health promotion (BGF).
FIBO Campus: individual continuous education for the sector
Well-trained staff are the backbone of any successful gym. As the world’s leading industry event FIBO also supports the sector with professional further training. In 2019 the FIBO Campus will pool the trade show’s versatile continuous education ranges in one place for the first time. This means participants have all the content of interest to them within easy reach. Furthermore, they can compile their education programme to suit their individual preferences and needs because all seminars, lectures, courses and panels are accessible on one ticket. Top-notch speakers and instructors from this sector will be delivering talks under the general headings of BGM, Physio, Functional Workout, Personnel, Nutrition. On top of this, there will be the coveted practical trainers’ and instructors’ courses on Step & Dance, Body & Mind and Aqua Fitness plus networking opportunities. A 1-day ticket for the Campus costs EUR 61.
FIBO is the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,133 companies participated in 2018, meeting more than 143,000 international trade and private visitors from 120 countries. In 2019, FIBO will be held at Cologne Exhibition Centre from 4 to 7 April. Kicking off the trade show on 3 April 2019 will be the 6th European Health & Fitness Forum, a meeting of 400 leading representatives from the European fitness sector.
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