FIBO 2018 to return with fresh approach
Three become one: The new layout at FIBO 2018
The Leading International Trade Show for Fitness, Wellness and Health is getting a new structure, making it easier and faster for visitors to find their way. “We think about fitness holistically”, says FIBO director Silke Frank. “That means there’ll only be one FIBO from now on. Dividing the event into three shows is an out-of-date approach.” Studio operators, trainers and instructors all face the same challenge today: they have to keep up with innovative technologies, new sports-scientific and medical insights and the ever-greater demands of exercisers. “Visitors come to the show with similar questions”, says Silke Frank. “That’s why we’re organising FIBO more clearly by the issues the industry cares about.” That’s a benefit to the exhibiting companies, as well. “The various exhibition segments become more permeable, giving exhibitors an opportunity to reach out to new target groups.”
From aqua fitness to wellness: The topics covered at FIBO
On all four show days, trade visitors can browse Halls 4.1 to 9 to see new equipment and innovative concepts for training styles such as Cardio & Strength, EMS & Vibration, Group & Aqua Fitness, Functional Training and Fighting Fit, plus new products and services in key fields such as Sports Nutrition, Fashion and Interior, an area that’s all about equipment and furnishings for fitness studios. The Wellness & Beauty area will be enhanced with the addition of another centrally located information hub where visitors can get up to speed on new exhibited products and attend brief lectures to catch up on the latest insights. The Power segment will still be housed in Halls 10.1 and 10.2 of the Cologne Exhibition Centre.
Experience know-how live: Even more education at FIBO
Responding to trade visitor requests – one in five of whom visit the show to increase their own expertise – the education and training programme at the world’s largest fitness trade show will be expanded yet again. With the new Academy format, FIBO 2018 will be hosting the education, training and development event of the year. Studio operators, class organisers, trainers and instructors will be able to experience three days of high-profile speakers sharing their first-hand knowledge of such key industry topics as customer relations, fan engagement, individual course concepts and digitalisation. The programme will also include lectures about training-related themes such as nutrition, motivation, fascia and trigger points, and medical fitness, as well as practice-oriented master classes with international presenters and new group fitness concepts. Rounding off the programme will be a networking lounge with associations, institutions, speakers, presenters and exhibitors. Session participants will be able to earn education credits recognised by selected associations and institutions.
FIBO’s new point of contact for entrepreneurs will be the New Business area in Hall 5.2. featuring the newcomers of the industry – startups and young, innovative companies. More than that, it’s also a place for young business owners and potential company founders to get hands-on advice on all four trade visitor days. Consultants, banks, insurance companies and franchisors will be on hand. The Consulting Services area will provide opportunities for studio operators and executives to get advice on software solutions, among other things.
Special focus on physiotherapy
The selection for physiotherapists will also be expanded. For the first time, special events aimed at making it easier for them to find access to the trade show and educational programme will also be offered on FIBO Sunday – for example “Physio at Work” by the German Academy of Applied Sports Science (DAASM). The “Meeting Point Physiotherapy” in cooperation with Buchner & Partner will also feature a special Sunday programme. The Physio Day will be multilingual in 2018, ensuring that international visitors, too, can get fresh inspiration when it comes to exercise and training programmes in the areas of prevention, therapy and rehabilitation. Moreover, FIBO is creating the perfect setting for making new contacts and exchanging ideas: the new networking evening at the “Meeting Point Physiotherapy”.
Making deals without the noise: The new Silence Slots
As the leading industry gathering place for the international fitness sector, FIBO also serves as a popular business platform for the industry. Already, more than 82 per cent of the exhibition space has been booked. “Aiming to provide exhibitors a chance both to deliver live experiences for visitors and engage them in business talks in a peaceful atmosphere, we’ve further improved our noise rules and show concept”, says FIBO director Silke Frank. That’s why there will be, for example, two to three one-hour Silence Slots in Halls 6, 7, and 9 on each show day, giving exhibitors an opportunity to meet with their business partners in a quiet setting. In Halls 10.1 and 10.2 – the Power halls – the event areas and stages will remain closed on Thursday and Friday; on the weekend, the midday hours of 12 to 2 pm will serve as the Silence Slot for business discussions.
Remember this date: Ticket shop to open in November
Interest in FIBO remains strong: last April, the trade show attracted more than 150,000 visitors – 83,000 of them trade visitors. FIBO 2018 ticket sales will start in November at www.fibo.com.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,019 companies from 49 nations participated in 2017, meeting more than 150,000 trade and private visitors from around the globe. In 2018, FIBO will take place at the Exhibition Centre Cologne from 12 to 15 April. Kicking off the trade show on 11 April 2018 will be the 5th European Health & Fitness Forum, a meeting of about 400 leading representatives of the European fitness sector.
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