FIBO 2018: These are the trends in EMS
EMS at FIBO 2018
We Germans have loved it for years now: Electro-Myo-Stimulation training is attracting some 200,000 people to specialised studios here these days. Now the time-saving and effective training is about to also conquer France, Great Britain, Austria, Italy and Switzerland. The first studios are even cropping up in the USA. The latest trends for this booming market will be showcased by 15 international exhibitors exclusively at FIBO in Hall 5.2 – including miha bodytec, EMS GmbH, Xbody, Justfit, i-motion, Medical Fitness Technology and visionbody. Major EMS providers and franchise operations such as Bodystreet, Körperformen and fitbox will also provide consulting for club operators, trainers, physiotherapists and start-ups on establishing an EMS-only studio or shop-in-shop formats.
EMS as a universal training
“EMS can prove just as successful in existing fitness or therapy outfits as it does in micro studios,” says Jürgen Decker, General Manager of miha bodytec, and is convinced “What is key here is the intention and conviction that customers only achieve their aims when looked after personally by trained staff.” At this year’s FIBO miha bodytec will kick off the delivery of the electrode system “i-body”. The vest with patent pending is designed to bring down lead-times at the studio thanks to easier putting on and taking off. In addition to this, long-life electrodes are to ensure long service life. Also on display will be the new functions of the miha bodytec LogX software for online appointments as well as integration of devices.
EMS as a mass sport
“With EMS a new sport is emerging,” says Jan Ising, Marketing & Distribution at EMS GmbH, summing up current market developments. “Thanks to new control technology and new materials EMS can now really be used as a comprehensive training concept far beyond the strength and stabilisation training provided so far.” This is why the company is now working on building social communities to establish EMS as a mass sport. At FIBO EMS GmbH will not only launch new vests but also an extended distribution model allowing studios and trainers to exclusively provide end users with EMS systems, to personally consult and train them.
EMS as a social event
“With a view to catering to the various needs of customers the EMS sector has to offer a wide training spectrum,” says Balázs Füzessy, General Manager of XBody. “In addition to 1-to-1 personal training we could offer small group training for up to six persons and corporate fitness.” For customers group training sessions are a motivating shared experience and cheaper. Studios can use their time and staff effectively. A set of rules for studio operators aims to ensure high safety standards. FIBO will see XBody introduce special systems for medical EMS training, a business model tailored to physiotherapists as well as a new online-based monitoring and control system for studio operators for improved connectivity, i.e. which can be coupled with existing IT solutions.
First-hand EMS knowledge
Valuable expert input also comes care of the EMS and Personal Training Forum – long established in Hall 5.2. Studio operators considering EMS as a complement to their existing service line-up are recommended to attend the lecture “Shop in Shop as a Safe Opportunity for the Future of Fitness Studios” by Thomas Kämmerling, Expert for Health Providers at DSSV – the Employers’ Association of German Fitness and Health Establishments. Start-up opportunities as well as EMS courses provided by professional trainers also feature on the agenda of this Forum free of charge. On the first day of the trade show, participants can even enjoy an exclusive meeting with the founder of the fascia trend, Dr. Robert Schleip. At FIBO the Head of the Fascia Research Project at Ulm University will deliver a talk about “Fascia and Electro-Myo-Stimulation”.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,019 companies from 49 nations participated in 2017, meeting more than 150,000 trade and private visitors from around the globe. In 2018, FIBO will take place at the Exhibition Centre Cologne from 12 to 15 April. Kicking off the trade show on 11 April 2018 will be the 5th European Health & Fitness Forum, a meeting of about 400 leading representatives of the European fitness sector.
Press release [doc l 400 kb]
Photo (Credit: FIBO) [jpg 6.4 mb]