FIBO 2018: Cooperation Options for Fitness Clubs and Physiotherapists
FIBO 2018_How to cooperate as club owner or physiotherapist
Health training enjoys a high priority
“Due to the demographic changes the percentage of older people is rising in the population,” says Douglas Strom, Sales Director DACH at Life Fitness, one of the world’s biggest fitness equipment producers. “This is why the health theme is growing in importance in society in general.” The positive effects of health training echoed across the media also boost demand. “There is so much scientific evidence now that nobody can ignore this issue anymore,” confirms Martin Hirsch, Sales Director Germany / Austria working for Core Health, another multi-national equipment producer. This is why the expansion of health ranges is the most important project for many clubs this year.
Benefits for clubs and therapists
With prevention offerings club operators can not only address new target groups but also clearly set themselves apart from discount clubs and low-cost fitness chains. “Both these aspects generate new customers and make existing ones even more loyal club members,” explains Douglas Strom and adds: “This is a win-win situation for both the clubs and their professionally attended members.” And physiotherapists? They can generate additional revenue with a health training segment.
“Most physiotherapists have to stop treating their patients once the minimum treatment has been completed from the statutory sickness funds’ perspective,” says Ralf Buchner, CEO of practice-organisation experts Buchner und Partner. Although targeted training could stabilise therapy results. “This requires a referral to a sufficiently qualified club or installation of self-payment division for medical training/therapy inside the practice.”
Consulting at Meetingpoint Physio
At FIBO club operators and physiotherapists can find out which solution is best for them. In cooperation with Buchner und Partner Meetingpoint Physio will offer a comprehensive consulting and lecture programme on all four trade visitor days. “We will answer questions about the smart management of patient referrals, targeted cooperation with club employees or about offering training and therapy under one roof.” Other lectures will look at sportspeople as a target group for clubs as well as patient and staff motivation. On top of this Sunday will see two workshops: one on prevention in the morning and the other on the cooperation with therapists and personal trainers in the afternoon.
It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. Some 1,019 companies from 49 nations participated in 2017, meeting more than 150,000 trade and private visitors from around the globe. In 2018, FIBO will take place at the Exhibition Centre Cologne from 12 to 15 April. Kicking off the trade show on 11 April 2018 will be the 5th European Health & Fitness Forum, a meeting of about 400 leading representatives of the European fitness sector.
Press release [doc | 282 kb]
Photo (Credit: FIBO) [jpg | 1,9 MB]