Best Practices for International Franchising with Orangetheory Fitness
In just eight years, Orangetheory Fitness has rapidly expanded to more than 1,100+ studios in 49 U.S. states and more than 22 countries – with another 500+ studios in the development pipeline.
Orangetheory is one of the most successful franchise concepts in the fitness industry and the fastest growing studio franchise in the U.S. Last year, the company reached $1 billion in systemwide sales, and recently entered the German market.
The science-backed, technology-tracked, coach-inspired group workout is designed to produce results from the inside out, giving people a longer, more vibrant life. Today, almsot 1 million people are members of Orangetheory.
At FIBO, Orangetheory will hold a unique panel discussion on success factors and growth for international franchising. The panel participants are Carlos Vidal, President of International Development at Orangetheory and Matthias Lehner, Vice President of the German Franchise Association and founder and CEO of Bodystreet. The discussion will be moderated by Torben Leif Brodersen, CEO of the German Franchise Association.
During the panel, Vidal will share valuable experience on master franchising and how to grow internationally. The discussion will take place FIBO Thursday from 11.00 to 12.00 in the New Business Forum in Hall 5.2.
Franchising is a Top Topic at FIBO
Bodystreet, Fitbox, Körperformen or Stimawell EMS: numerous successful franchise systems will be showcased in Hall 5.2 of FIBO. In the New Business Area, franchising is a special focus theme, too. Here various franchisors such as Altipeak, Easyfitness, or Vegisan will introduce their concepts. Furthermore, the benefits and challenges of franchise systems will be covered in lectures. All questions can also be directed to the German Franchise Association that will be on hand with advice in Hall 8.