Max-Henrik Fabian is a consultant at the IFH Köln GmbH.
He completed his studies at the Georg-August-University of Göttingen and the University of Hamburg in March 2019 with a thesis on "E-Commerce" using the example of the DIY industry, which he wrote in cooperation with a large German DIY chain. Since April 2019 Mr. Fabian supports the team of the IFH Cologne, where he is working in the area of Market Insights. He deals with various questions regarding the development of the all-German trade and consumer behavior. His main focus is on market research, with a focus on market potential, distribution and competition analyses. He is also involved in individual consulting projects concerning the German retail sector.Events