Marketing is the key, but how does it work?
Themes: Global Trading & Sourcing
Speakers: Webworks, House of Yas
Further information will follow shortly.
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The new platform for trade & e-commerce
At the Distributor Forum, TOP speakers from trade and industry will present first-hand insights and impulses from TOP speakers from trade and industry as well as brand new customer and market insights over all four days of the fair. From trend topics such as social media, to topics such as digitalization and customer experience at the POS, to loyalty programs, everything that is currently driving the industry is included.
This year, FIBO is supported by the ECC Cologne as a partner of the Forum. As an independent and authentic contact for trends and developments in the retail world, ECC Cologne has built up many years of customer and industry expertise and has established itself as a successful event organiser.