In Community we trust: Reproducing boutique fitness experience online powered by FitTech Summit (in English)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
Millennials are looking for more intimate community experiences and many of them have been in love with boutique fitness classes. When COVID-19 reshuffled all cards, boutique gyms had to completely redefine themselves. Andrew from Rumble Boxing (New York) will share his experience on pivoting from fully packed in-person classes to digital and shifting towards a hybrid of the four walls. We will learn what worked and what didn't, how to compete in the crowded digital space - and why community is the answer to many questions.