How Customers become Fans powered by BSA-Akademie (in German)
Themes: Consulting Services
Customer experiences as a key success factor
Customer experiences play an important role in consumers' purchasing decisions. Along with price and quality, they are among the most important decision criteria.
Purchase decisions are not only made in the context of initial purchases, such as the conclusion of a fitness membership, but especially when it comes to whether or not the existing studio membership should be extended. As the criteria of price and quality are completely transparent and above all known at this point in time, the aspect of "customer experience" logically moves even more into the foreground - especially now, when one considers the effects of the Corona pandemic to date.
From the perspective of a fitness and health care company, it is essential to focus on creating an incomparable customer experience in order to influence this purchase decision in its favor.
Niko Russ will show you how this can be achieved in practice in this keynote speech.
In this lecture you will learn:
- why customer experiences are a key success factor for customer loyalty
- how to create unparalleled customer experiences so that your customers become fans
- more about field-proven tips & tricks for unique customer experiences in your studio
More presentations from the Aufstiegskongress 2020: ONLINE ONLY can be found here.