How one of the most successful entrepreneurs of the outdoor business wants to turn the Healthcare and Wellness industry
October 1 and 2, 2020 will see the holding of FIBO@business – the first digital FIBO with exhibitor presentations, networking opportunities and exciting panels. In this context, Kenneth (Hap) Klopp will be presenting the topic "Conquering our DNA: Why the Human Body is the Next Outdoors" at the digital conference FitTech Summit: FIBO Edition. In preparation for FIBO@business we had the chance to talk to Hap and find out how his path has led him from the outdoor sector to the healthcare and wellness industry.
In 1966 a climbing retail store called "The North Face" was founded in San Francisco. Just two years later Kenneth "Hap" Klopp purchased the shop and built up a brand that became one of the leading sporting goods companies in the world. After selling the "The North Face" in 1988, he founded HK Consulting, a strategic and brand-oriented consulting firm in the San Francisco Bay area. Today, Hap Klopp is sits on a number of advisory boards, is author of "The North Face – an Adventure in Leadership" and "Almost – 12 Electric Months chasing a Silicon Valley Dream" and – since 2019 – supports the team at REVIV, a DNA therapeutics company as Non-Executive Director.
REVIV operates in 35 countries worldwide and provides IV therapy-led preventative health solutions. REVIV Genetics is deemed the most accurate DNA testing available today with 99.97% accuracy. While currently the only company to provide personal follow-up consultation, REVIV is branching out to offer DNA testing and fully personalised IV therapies designed to maximise overall individual health.
At FIBO@business Hap Klopp will share his perspective on DNA testing and how it can be the next step towards greater well-being with Natalia Karbasova, founder of the FitTechSummit. Click here to register for FIBO@business.
Hap, you bought "The North Face" just two years after it was founded and led it as a leading global sports apparel brand for over 20 years. Would you describe yourself as an "outdoorsy person"?
Kenneth "Hap" Klopp:"Of course, I was raised in the Northwest of the United States where the main recreational activity was always being in the outdoors. Every summer between school sessions I spent three months hiking, fishing, swimming, skiing, bouldering, river running and such. We were not far from the Canadian border and a similar distance to Glacier National Park. I even took a course one year on the geology of glaciers which culminated in a month-long exploration of the park. It was this experience that led me to believe I knew what made a great outdoor product and emboldened me to build The North Face."
What were the most important experiences you gained in those years?
"The first was self-reliance. The second was about a lifestyle that showed me the benefits of being both adventurous and fit. Thoreau said, 'In wilderness is the preservation of the earth'. I embraced Thoreau's idea and made that a central tenet of The North Face brand. And all of that created a love of the outdoors that drives me to this day."
Is this the area you're advising founders and companies on? How do you support entrepreneurs today?
"Broadly speaking, yes. The first advice I give is always to love the work you do – whether it is a product or a service. That way, you never have a job, just a calling. Secondly, I advise them to not rely on other people's evaluation of what you choose to do and how you choose to do it. Instead you should look within yourself to find real satisfaction. The third thing is to be sure to lead a balanced life in which you pursue more than corporate goals, goals for personal health and enjoyment and advancement. Staying fit is a key because entrepreneurs face a lot of ups and downs and can use all the energy that fitness provides. Finally, I advise them to incorporate all of the above into the unique brand that they are building because a unique brand is the one thing that will be needed to thrive. Products and services have a decreasing life cycle. Moreover, products and services get copied by competitors, but a unique brand that is based on the entrepreneurial company’s DNA is something that will go on and on and be an annuity for future business. "
What do founders need to bring to the table for you to decide to work with them?
"Energy and a desire to listen and learn. A great sense of humour also helps, too."
What fascinates you about the wellness and health industry?
"The biggest fascination I've had is why it has taken so long for most people to realise the need. In reality healthcare is one of the largest economic generators of GDP in North America (17.3%) and Europe (approx. 9%). This creates huge opportunities for entrepreneurs. Most likely the world’s first trillionaire will be someone from the health and wellness industry."
How can DNA testing affect and personalised IV therapy change the fitness industry in the future?
"Everything starts with your genetic makeup and we are all different. Yet, most of the diet and pharmaceutical plans are based on a 'one size fits all' strategy that isn't tailored to any of our individual idiosyncrasies. Moreover, most healthcare and wellness programmes are employed after someone has a problem which they are trying to correct. Understanding your own DNA and then crafting a specific diet and personalised IV therapy allows you to pro-actively tailor a plan to your specific desired outcome – be it weight loss, smooth skin, an improved immune system, improved athletic performance and so on. It is at the heart of democratised healthcare which, I believe, is the future of health and wellness."
You've been working with REVIV for about a year now. What are the next milestones you want to achieve together?
"The simple goal is to become THE brand name for health and wellness, so that people are aware of all of the healthcare products and services REVIV provides. And, that we become synonymous with democratised healthcare around the globe. Our products and services will continually expand into other facets of healthcare to ensure that leadership position and that we serve the needs of our clients."
More you can see at FIBO@business:
Conquering the DNA: Why human body is the next outdoors powered by FitTech Summit (in English)
When Kenneth "Hap" Klopp took over The North Face over 50 years ago, he didn't expect to create one of the leading international sports apparel companies. Outdoor was his mantra. Today, Hap is looking inside the human body to help people lead healthy lives. Being an Advisory Board Member of Reviv, a genetic testing and wellness company operating across 35 countries, he sees preventive healthcare and well-being as the way to enhance human performance and recovery on a large scale and create personalised therapies at the same time. In this interview with Natalia Karbasova, Founder of the FitTech Summit, he'll share his views on why DNA testing is the next frontier for well-being.