Gamify, and they will come: What gyms can learn from Nike's retail experiments powered by FitTech Summit (in English)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
As the digital and physical worlds blend, bringing storytelling and gamification to physical activity is becoming one of the key factors to engage users in a meaningful way, says Adrian Nyman. He has been working on Nike's retail concepts for 10 years and is responsible for the success of Nike House of Innovation in Paris and Shanghai. In this keynote, he will provide insights on how Nike found a way to increase customer engagement through visual narratives and gamified experiences, why in-store yoga studios and basketball courts didn't work and why deep storytelling will become expected by all consumers in the coming years.