Games sell: Gym of the future is a playground powered by FitTech Summit (in English)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
Want to play? So do we! The global video gaming industry is expected to be worth $159 billion in 2020, four times as high as the global volume of the film industry worldwide. Still, most gyms do not grasp the huge potential of games, says Andrey Seran, gym owner and founder of SKLLZZ.PlayFitness. Transforming gyms into playgrounds would increase retention and customer satisfaction and drive revenues in times of increased health awareness and decreased willingness to pay. All you need is a wearable, a smartphone and a little bit of imagination.