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19 April 2018
Final Report: European Health & Fitness Forum 2018 addresses human capital in the European fitness sector
The 5th annual event brought together top experts from different sectors of the industry and over 400 delegates from 34 countries to discuss human capital in the European fitness sector. The European Health and Fitness Forum, the leading conference for the European fitness sector, concluded on Wednesday in the Congress Center Nord at the exhibition centre in Cologne.
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15 April 2018
Final Report 2018: Bigger and more international: FIBO a continued success
FIBO – the acronym stands for the current fitness boom of the entire industry and its trade show, with the world’s largest trade show for fitness, wellness and health continuing its success trajectory and setting new records: more exhibitors, more internationality and, once again, more than 143,000 visitors.
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11 April 2018
FIBO INNOVATION & TREND AWARD 2018: These are the most innovative fitness products of the year
How can physical exercise be linked to brain fitness? Does the third dimension help with customer loyalty? And what can insects do to help the sustainability of the fitness industry? The FIBO INNOVATION & TREND Award 2018 lives up to its name and provides new momentum for the international fitness and health sector with its award winners. 108 companies competed for the coveted award presented by FIBO and companies from Germany, Belgium and Switzerland asserted themselves at the end of the day. They were recognised in the presence of 400 top representatives from the European fitness industry at the European Health and Fitness Forum on 11 April. The award-winning products at a glance.
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09 April 2018
Fitness strengthens its position as the #1 European sports activity – about 60 million members in Europe in 2017
Die Ergebnisse und Highlights des „European Health & Fitness Market Reports“, der von EuropeActive in Zusammenarbeit mit Deloitte erstellt wurde, sind am 11. April 2018 von Deloitte Partner Karsten Hollasch vorgestellt worden.
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05 April 2018
FIBO 2018: These power stars will be there
Strength, willpower and aesthetics – that’s what the athletes in FIBO’s POWER segment stand for. Bodybuilding and weight training stars from every corner of the globe will get together at the world’s largest fitness trade show from 12 to 15 April. It’s the perfect opportunity for all fans and up-and-coming athletes to experience their idols live. Here’s an initial preview.
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27 March 2018
FIBO Academy for trainers: The expertise to satisfy customers
Can weight training help fight diabetes? What in the world is biokinematics? And how important is regeneration in making workouts successful? Answering all sorts of questions, both from existing and from prospective customers, is par for the course for professional fitness coaches. Scoring points by providing competent answers is a great way to build a solid customer loyalty foundation – be it at the gym or as a personal trainer. Reason enough for FIBO to launch the largest professional training event of the year in 2018, the FIBO Academy. From 13 to 15 April, studio managers, trainers, instructors and course executives won’t just learn about trendy workouts in real world-oriented master classes with leading international presenters, they’ll also get to study with the greats of the industry to deepen their training know-how and business expertise. Here are some highlights from the theory seminars.
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22 March 2018
Fighting Fit: Martial arts highlights at FIBO
From traditional martial arts to self-defence for the whole family: FIBO’s Fighting Fit area delivers the pure joy of combat sports. From 12 to 15 April, fitness trainers, operators of martial arts schools and fitness studios, and interested private visitors are invited to attend join-in events, workshops and trial courses to learn about the latest trends and witness exciting live competitions. Newly added to FIBO in 2018, the Fighting Fit area will be located in Hall 4.1 of the Exhibition Centre in Cologne.
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20 March 2018
FIBO 2018: Cooperation Options for Fitness Clubs and Physiotherapists
Demand for prevention training and health offerings is on the rise. This offers great potential for fitness clubs and physiotherapists. FIBO 2018 will explain how to tap into this potential from 12 to 15 April. Club operators interested in offering preventive training will find just as many inspirations at the trade show in Cologne as will physiotherapists seeking to establish training courses. Serving as the central point of contact over all four trade visitors days will be the Meetingpoint Physio in Hall 7. Here club owners and physiotherapists can gain advice on rewarding cooperation schemes.
