Final Report: European Health & Fitness Forum 2018 addresses human capital in the European fitness sector
Dr. Trompenaars at EHFF 2018
The 5th annual event brought together top experts from different sectors of the industry and over 400 delegates from 34 countries to discuss human capital in the European fitness sector.
The European Health and Fitness Forum, the leading conference for the European fitness sector, concluded on Wednesday in the Congress Center Nord at the exhibition centre in Cologne.
The sold-out event opened with the release of the latest comprehensive study on the European fitness sector, 'EuropeActive Health & Fitness Market Report 2018'. This European Health & Fitness Market Report, the seventh joint publication of EuropeActive and Deloitte, represents the most comprehensive report on the European health and fitness market and serves as a valuable source of information for industry stakeholders, investors, banks, and many more. Karsten Hollasch, who works as the corporate finance partner at Deloitte, presented the report.
During the day, experts from the active leisure sector, politics, health care and associated industries shared helpful input and practical examples on how change and innovation can be implemented successfully.
One of the experts at this year’s Forum was Dr Fons Trompenaars, who discussed a model to make leaders fit again. The organisational theorist and author in the field of cross-cultural communication said:
“In this era of disruption we need new type of leaders. Those who can think and deal with opposites: body and soul, digital and analogue, serve and lead 'And' as a leader make sure that you are there to enable others to perform better. Personal trainers know but apply it to your colleagues as well”
In the context of human capital from the perspective of McFit, Rainer Schaller, founder and president, said in his presentation:
"The topic of Human Capital is very important to me, because only with the right people in a working team, you can be successful in the long run. Therefore, the topic of corporate culture is our top priority. My motto is: do not sell fish if you do not fish yourself. By the quality of the results, you will always be able to tell if someone is passionate about it."
The roundtable discussion saw CEO's of leading fitness clubs debate on human capital in the European fitness sector. During the debate, Humphrey Cobbold of Pure Gym, Edgard Corona of BioRitmo & Smartfit, Doron Dickman of Holmes Place and Pierre Geisensetter of McFit Global Group shared their best practices on how they use human capital in their organisation under the moderation of Dr Fons Trompenaars.
Later on the day, case studies were shared by 3 entrepreneurs who presented their concepts and how they have used human capital. Kent Orrgren, CEO World Class, said:
"I believe that in today’s business environment it is important to invest in your human capital and make them true brand ambassadors. The strongest relationship between a company and its clients is created when an employee interacts with passion and dedication, in every contacts with their clients. For a business to be successful, it needs to leverage its unique human element. The real difference that makes the difference is the human capital"
The day culminated with the release of a new industry outlook study 'Human Capital in the Fitness Sector'. The aim of this book is to put the people element in management more in focus for the fitness and active leisure sector. There are chapters from expert authors and ten case studies from real life situations in fitness organizations. Apart from that, it also contains many tips for club owners and managers in the sector.
EuropeActive Board Member and Moderator of the event, Herman Rutgers, said in his concluding remarks:
“This was the 5th EHFF and definitely the best, both in terms of quality of attendees and the speakers, the dialogue in the roundtable discussions, the case studies presented and the topic that resonated well with the audience. We have raised the bar again for ourselves and will do our best for next year’s event to take place on April 3rd 2019!”
For continuous updates and more information, visit EuropeActive's blog.
Photographs from the event may be found on the EuropeActive Flickr page
EuropeActive is the (leading) not-for-profit organisation representing the whole of the European health and fitness sector in Brussels.
The European health & fitness sector serves over 52.4 million consumers, generates 26.7 billion Euro in revenues, employs 650,000 people, and consists of 51,200 facilities. Alongside its significant economic contribution, the sector has a major role to play in making a more active and healthy Europe. EuropeActive’s ambition is to reach 80 million members of health & fitness centres by 2025.
EuropeActive currently represents more than 25,000 fitness centres, 21 national associations, together with market-leading suppliers, education providers and individuals.
For further information, please visit www.europeactive.eu
Nathalie Smeeman, Executive Director
About the European Health and Fitness Forum
Organised by EuropeActive, the European Health & Fitness Forum (EHFF) is the opening event of FIBO, which is the largest international trade show for fitness, wellness and health. An expected 120,000 people will attend the FIBO tradeshow in the coming three days.
Following on the success of the four previous editions of EHFF, top speakers came together to present lectures and discussions on the state of the fitness sector and the issues concerning the industry. Experts from the active leisure sector, politics, health care and associated industries shared helpful input and practical examples on how change and innovation can be successfully implemented. The presentations were accompanied by roundtable debate with representatives from leading suppliers and operators and case study presentation.
The theme of this year’s edition was “Human Capital”. Changes are needed in all areas - experts from the industry, government, and healthcare explained how to do it in practice. The forum also saw the official launch of the new industry outlook study “Human Capital in the Fitness Sector”.
For a complete programme of the event visit www.europeactive.eu
About the European Health & Fitness Market Report
EuropeActive & Deloitte European Health and Fitness Market report presents the most comprehensive analysis of the European health and fitness industry. The report contains the most current information on the main European markets, the major club operators in Europe and their recent merger and acquisition activities, as well as a snapshot of the leading equipment manufacturers worldwide.
For further information contact; email@example.com
Human Capital in the Fitness Sector – a new book by EuropeActive
The aim of this book is to put the people element in management more in focus for the fitness and active leisure sector. By looking at Human Capital from different angles, the reader gets answers to questions like
• What are the dilemmas of servant leaders?
• How will the use of technology impact human capital?
• What are the key motivators for workers in the sector?
• How about skills development?
• How to ensure that human capital is future proof?
There are chapters from expert authors and ten case studies from real life situations in fitness organisations. Apart from that, it also contains many tips for club owners and managers in the sector.
The book can be ordered through the EuropeActive Knowledge center; www.europeactive.eu
Final report [doc l 1,5 mb]
Photo (Credit: FIBO) [jpg l 1,2 mb]