Are clubs open in your country? - An overview of fitness center opening status across Europe
EuropeActive have successfully put together an interactive map to provide the latest information on fitness club openings and restrictions around Europe. Our efforts and...
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At this edition of the body LIFE Award FIBO’s current advertising campaign took 1st Prize in the Marketing category. “WE ARE FIBO” has made eight figures from this industry its...
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EuropeActive hosted the first meeting of its President’s Council for Operator CEOs
EuropeActive (EA), the leading voice and non-profit association representing the European fitness and physical activity sector, hosted on Friday 30th October 2020 the first...
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Connect or be connected: Key Take-Aways of the FitTech Summit: FIBO Edition talk about digitizing gyms inner workings
Successful entrepreneurs and founders of the fitness industry discuss digitalization and hardware and how especially the Corona crisis has accelerated this process....
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The European Fitness Sector contribution to the 2020 #BeActive Campaign
Last month, the 6 th European Week of Sport took place from the 23 rd - 30 th September with the goal of getting as many Europeans as possible to be active and adopt...
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FIBO Livetalk: Customer retention as a key to success but how?
Winning over customers is difficult enough but retaining them is the silver bullet. This applies to sports brands just as it does to retail and sport clubs. In our Livetalk on...
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Technogym innovations - Three latest digital developments
Global situation can’t stand in the way of progress, as Technogym demonstrated bringing to the market in the last months big news. Technogym Live, Mywellness app 5.0, and the...
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While fitness studios operate on the market under purely economic aspects, the physiotherapist focuses on the healing process of a patient. However, the economic situation of...
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Quo Vadis - What will be the impact of COVID-19 on the European fitness market?
By Herman Rutgers
On September 30, at the European Health & Fitness Forum in the FIBO TV Studio in Düsseldorf, the highlights of a new study supported by FIBO were...
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Gamify: What fitness studios can learn from Nike’s ‘House of Innovation’
What do sports retailers and fitness studios have in common? A mission to motivate people to be active. At the FitTech Summit: FIBO Edition, Adrian Nyman, VP Global Creative...
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Emerging from the crisis successfully: How mindset, trends and visions shape the future
Motivating, inspiring and rousing: The very first digital European Health & Fitness Forum kicked off with a ‘positive mind bomb’ on the day before FIBO@business. In...
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