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22. January 2020Business

Employer branding for fitness providers

Corporate values are considered the foundation of corporate culture. Well-formulated and communicated, they’re a clear asset when it comes to finding employees in a time of... more

22. January 2020Digitalisation

Top 5 ways to incorporate smart technology at your fitness center

Smart technology is here to stay, so embrace the movement and stay on-trend starting with this five-step implementation strategy. more

22. January 2020Business

Physical therapy in times of change

Christian Kunert has worked as a certified sports scientist and sports teacher in fitness and health sports for more than 20 years. FIBO met him at Meet the Top Physio some... more

22. January 2020FIBO Highlights

FIBO 2020: The new Hall 5.2

Either they’ve moved or they’re new at FIBO: Escape Fitness, TRX, Rogue Fitness, Zumba, Piloxing, Pavigym, Meijers and FitX – find many of the industry’s top companies in Hall... more

08. January 2020FIBO Highlights

FIBO 2020: This is the new Hall 9

They have moved: Life Fitness, egym, ACISO, Scotfit and Easy Motion Skin, to name but a few – you will now find many of the industry's top-notch companies in Hall 9 at FIBO... more

08. January 2020Training

Force of habit

Resolutions like quitting smoking or exercising more are quick to make. But why is it so difficult for our customers to permanently implement these resolutions? Why do they so... more

08. January 2020Business

Women in the fitness industry

The WIFA "Women in Fitness Association" supports women in the fitness industry worldwide. We spoke with its founder Lindsey Rainwater about women's strengths and opportunities... more

08. January 2020Business

This is how I evaluate the efficiency of my physiopractice

60 invoiced recipes per full-time employee and month: You don't have to have studied business administration to find your way in the supposedly confusing world of key figures. more

10. December 2019Health

Digital Health Training

(Advertorial) Digitalization promises to simplify and optimize processes. This should create competitive advantages, as cost structures sink and a higher quality of... more

10. December 2019Health

The new wellness lifestyle

As Managing Chairman of the German Wellness Association, Lutz Hertel knows the industry better than almost anyone else. In an interview, the wellness expert gives a current... more

10. December 2019Business

More “digitalisation courage”

There is no stopping the digitalisation trend. Our everyday life could hardly work without Smartphones, Tablets and Smartwatches. Digitalisation in healthcare, however, is... more

10. December 2019Business

Marketing campaigns for the new year

Good intentions for the new year – marketing the fitness industry A discussion with studio operators, marketing directors and representatives from the industry January... more

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