Even though the six exhibitors have not yet received their trophies in person, the FIBO INNOVATION & TREND Award 2020 was already presented in April. In this series we...
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Biohacking – what is it?
The philosophy behind this concept involves understanding one’s own body, and using this knowledge to optimise it. Biohackers compare...
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A new trend is emerging in gyms, studios and spa and wellness businesses. Assisted stretching is finding a market among both athletes and gym goers as an effective way to...
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Star athletes used to live secret existences, far away from public gaze. However, the explosion of social media, specialist TV channels and the growing professionalism of...
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Boutique fitness, disrupting the market by creating a sense of belonging
A view from Liz Terry, editor HCM magazine (HCMmag.com)
From sky diving to marathon running and from flower arranging to ballroom dancing, we find our tribe...
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Fitness franchising, the next wave of development for the global fitness industry
By Liz Terry, editor, HCM magazine
The fitness market is now in its fifth wave of growth in terms of its economic lifecyle and we expect this stage to be characterised by...
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A huge number of exercise and fitness trends are being driven by time-poor consumers who are looking for fast fitness solutions. One of the most prominent examples is EMS –...
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