The mindfulness megatrend in today’s culture: the pandemic has made it more relevant than ever
Mindfulness and related athletic disciplines are finding their way into living rooms, smartphones and fitness studios. Some examples and opinions on how the global COVID-19...
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Physical e-sports competitions for fitness junkies and gamers
In April 2020, as in years past, the FIBO INNOVATION & TREND AWARDS were presented. Unfortunately it was not possible for this year’s six winners to collect their cups in...
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The face-to-face award presentation had to be cancelled though this year but that did not stop innovations from being put on the market and this is why FIBO presented six of...
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April saw the presentation of the FIBO INNOVATION & TREND Award 2020. A total of six FIBO exhibitors received the jury award for their extraordinary and progressive...
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Even though the six exhibitors have not yet received their trophies in person, the FIBO INNOVATION & TREND Award 2020 was already presented in April. In this series we...
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Biohacking – what is it?
The philosophy behind this concept involves understanding one’s own body, and using this knowledge to optimise it. Biohackers compare...
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A new trend is emerging in gyms, studios and spa and wellness businesses. Assisted stretching is finding a market among both athletes and gym goers as an effective way to...
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Star athletes used to live secret existences, far away from public gaze. However, the explosion of social media, specialist TV channels and the growing professionalism of...
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Boutique fitness, disrupting the market by creating a sense of belonging
A view from Liz Terry, editor HCM magazine (HCMmag.com)
From sky diving to marathon running and from flower arranging to ballroom dancing, we find our tribe...
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Fitness franchising, the next wave of development for the global fitness industry
By Liz Terry, editor, HCM magazine
The fitness market is now in its fifth wave of growth in terms of its economic lifecyle and we expect this stage to be characterised by...
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A huge number of exercise and fitness trends are being driven by time-poor consumers who are looking for fast fitness solutions. One of the most prominent examples is EMS –...
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