Corona and no end in sight – managing the new normal
Online marketplaces are on the rise and innovative technologies continue to conquer the market: the five most important retail trends, developments and insights from 2020.
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Why digital fitness programmes can never be more than a supplementary service
During a talk at FIBO@business, Janosch Marx, General Manager and driving force behind fitness MANAGEMENT, and Florian Kündgen, Deputy Managing Director of DSSV e.V., talked...
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Digitalisation did not make it as the official word for 2020, but it surely had the potential to do so. Driven by the lockdown digitalisation did determine the political,...
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Connect or be connected: Key Take-Aways of the FitTech Summit: FIBO Edition talk about digitizing gyms inner workings
Successful entrepreneurs and founders of the fitness industry discuss digitalization and hardware and how especially the Corona crisis has accelerated this process....
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FIBO Livetalk: Customer retention as a key to success but how?
Winning over customers is difficult enough but retaining them is the silver bullet. This applies to sports brands just as it does to retail and sport clubs. In our Livetalk on...
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Physical e-sports competitions for fitness junkies and gamers
In April 2020, as in years past, the FIBO INNOVATION & TREND AWARDS were presented. Unfortunately it was not possible for this year’s six winners to collect their cups in...
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Since April 2020 EuropeActive, the European Health & Fitness Association, is supporting the physical activity sector with a series of Webinars focusing on the Corona...
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10 ways to optimize fitness center lead generation effort
Promoting a sense of community in the studio and providing good service are just two ways to retain members. However, the new generation of leaders requires a different approach.
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Joshua Begehr is FIFA World Champion 2009 and has won pretty much all tournaments that are important in eSport. Today, the 32-year-old coaches the coaches of...
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At the past FIBO five companies were recognised with the FIBO Innovation & Trend Award. Our series shows the people behind the award winners. Part of this award-winning...
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Brining analogue surfaces into the net is the declared goal of a startup from Dorsten. The founders presented their concept at FIBO and prevailed against nine competitors in...
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