At this edition of the body LIFE Award FIBO’s current advertising campaign took 1st Prize in the Marketing category. “WE ARE FIBO” has made eight figures from this industry its...
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Gamify: What fitness studios can learn from Nike’s ‘House of Innovation’
What do sports retailers and fitness studios have in common? A mission to motivate people to be active. At the FitTech Summit: FIBO Edition, Adrian Nyman, VP Global Creative...
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Emerging from the crisis successfully: How mindset, trends and visions shape the future
Motivating, inspiring and rousing: The very first digital European Health & Fitness Forum kicked off with a ‘positive mind bomb’ on the day before FIBO@business. In...
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These are the exhibitors and partners of FIBO@business
Technogym, Life Fitness, egym, Aciso or Ludwig Artzt: Numerous exhibitors present themselves at FIBO@business. Partners such as Europe Active, the BSA/DHfPG, the DSSV, DFAV and...
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Visionary, inspiring, relevant: The virtual expert programme of FIBO@business with valuable input for the sector
From re-inventing fitness clubs and finding strategies for coping with the Corona crisis to the use of Artificial Intelligence in training: The virtual expert programme of...
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In 2020, no one can escape this spinning trend: Peloton
Peloton has managed to bring a completely new home training experience to the market with a spinning bike. At FIBO@business, COO Tom Cortese talks about the success of the...
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Premiere: Digital FIBO@home on 3 October on Instagram
It is not only trade visitors who will get their money’s worth at FIBO 2020. Public interest visitors are also in for a host of treats care of the digital edition of the Leading...
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First digital FIBO drives direct exchange among all industry players with latest networking tools
As the most important platform for its industry FIBO attracts experts to Cologne every year who take home impulses for their business and come to invest and maintain contacts....
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From FIBO TV to Industry Insights: FIBO@business is brimming with content
Two days of talks broadcast from the FIBO TV studio, lectures, congresses and an online convention: boasting more than 180 sessions, 40 of them broadcast live, FIBO brings an...
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Great relief at FIBO: following the decision of the North Rhine-Westphalian government allowing trade shows to be held again from 30 May onwards, the course for realizing FIBO...
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It is true stories from the fitness industry that form the basis for the new FIBO campaign. A total of eight representatives of the industry become brand ambassadors for an...
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