Digitalization promises to simplify and optimize processes. This should create competitive advantages, as cost structures sink and a higher quality of care is ensured....
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As Managing Chairman of the German Wellness Association, Lutz Hertel knows the industry better than almost anyone else. In an interview, the wellness expert gives a current...
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There is no stopping the digitalisation trend. Our everyday life could hardly work without Smartphones, Tablets and Smartwatches. Digitalisation in healthcare, however, is...
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Good intentions for the new year – marketing the fitness industry
A discussion with studio operators, marketing directors and representatives from the industry
January...
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Biohacking – what is it?
The philosophy behind this concept involves understanding one’s own body, and using this knowledge to optimise it. Biohackers compare...
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Athletic aesthetic
Slim and beautiful with perfect skin and white teeth – it is an ideal that more and more people are striving to achieve. And when nature falls short, a...
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FIBO invites you to discover the world of advertising and selling
More than 500,000 product ideas for merchandising
The World of Advertising and Selling opens its doors on 7 th January in Dusseldorf with more than 500,000 product...
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Training without diagnostics is like operating without a medical report
"Training is only successful if it is adapted to the individual requirements of the client. The...
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A holistic fitness approach for women – today and 35 years ago
Our conversation with Jasmin Kirstein, owner of My Sportlady, and “The Munich Yogi”, Patricia Kaymer...
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Wellness has long been more than just a pampering programme. It is part of an active, health-oriented and experience-oriented lifestyle. As a vital component of FIBO, this is...
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What’s more effective: occlusion training or traditional strength training? US scientists asked themselves that exact question and conducted a study with 28 patients to find out.
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As strong as a gorilla, as mobile as a little monkey: Monique König and Leon Staege’s aim is to make everyday athletes and CrossFitters alike strong, mobile and pain-free.
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