FIBO marks re-boot for the international fitness industry
Covid-19 calls for innovations and new marketing concepts
Halls 6 to 9 available for FIBO in October
This is the signal not only the fitness industry has been waiting for. After months of lock-down the announcement that FIBO will be held as a trade-only show in October sounds like a wake-up call. With FIBO held from 1 to 3 October 2020 an entire industry will re-launch after months of shut down. Over the past few months over 2,500 trade fairs worldwide were called off or postponed also including all the events for the fitness and health sectors.
Impulses expected for a re-orientation on the market
“Held as one of the first international trade shows FIBO marks a turning point and looks to the re-boot of business even though there is no question of normality yet. Many things have happened, Covid-19 has set the market in motion in an entirely new direction: destructively but also productively and dynamically as new products and marketing concepts have emerged,” says FIBO boss Silke Frank and adds that especially in a situation like this it is all the more important to have a trade show that provides impulses for re-orientation: “The market has to start up afresh. Therefore, FIBO in October will not be the biggest but one of the most relevant events of the past years.” To the tune of 350 exhibitors in total are expected at FIBO in October.
Back to Business: innovations and digital solutions in demand
Digital solutions are particularly in demand here – which is why many novelties and prototypes will be on display at FIBO in October, expects Silke Frank: “The developments currently underway are extremely exciting, nobody wants to lose out on this.” This theme will also be picked up on by FIBO with new digital formats. Under the heading “FIBO@home” it will transport live streams, webinars and product presentations right into people’s own four walls.
Greenlighted: Halls 6 to 9 of Cologne Exhibition Centre
The green light for opening up Halls 6 to 9 has now also been given by Koelnmesse. These have classically also been used for the B2B segment in spring. This means that FIBO will be able to leverage the “bel etage” at Cologne Exhibition Centre in October. “An ideal solution that all business customers are already familiar with and one which also ensures spacious conditions that cater to the new safety aspects thanks to architectural and logistics infrastructure,” delights Silke Frank.
Joint safety and hygiene concept will be submitted by June
The corresponding concepts are currently being developed by Koelnmesse and FIBO organiser Reed Exhibitions in cooperation with the North Rhine-Westphalian government and health authorities. They relate to the calculation of trade visitor footfall, the routing and signposting and the definition of binding hygiene standards, to name but a few aspects. Initial results are expected in June.
“To us the health of our customers, employees and service partners working at the premises, are the highest priority,” says Silke Frank and goes on to say: “The decision taken by the North Rhine-Westphalian government to allow trade-only fairs again creates assured planning arising from a confidence in responsible measures and the guarantee of high safety and hygiene standards. We are aware of our responsibility here and will act accordingly.”
Press release [doc l 330 kb]
Photo (Credit: FIBO) [jpg l 560 kb]