At this edition of the body LIFE Award FIBO’s current advertising campaign took 1st Prize in the Marketing category. “WE ARE FIBO” has made eight figures from this industry its brand ambassadors for the trade show and for one big, exciting and versatile industry. To all of these figures fitness plays a pivotal role – be it on a professional or personal level. The eight faces were selected at FIBO 2019 from a total of 925 applicants. The key visual focalises the diversity of this industry.
In a survey conducted by the “Forschungsinstitut Würtenberger (FIW)” research institute 150 representative readers of body LIFE voted the FIBO ads among the top-3 campaigns in terms of active and passive recall, advert recognition levels as well as ad rating. “High recall and recognition levels paired with very good reader ratings – you could hardly ask for more with a publication,” was the body LIFE jury’s verdict.