Visionary, inspiring, relevant: The virtual expert programme of FIBO@business with valuable input for the sector
From re-inventing fitness clubs and strategies for coping with the Corona crisis to the use of Artificial Intelligence in training: FIBO@business promises to prove the ultimate knowledge booster for fitness professionals. To this end, the No. 1 for Fitness, Wellness and Health places the sector’s current needs in focus and provides valuable guidance for practitioners on 1 and 2 October with a highly differentiated online programme for experts – not only in times of crisis.
Online and free: Topical expertise for maximum business success
With FIBO@business registered visitors can look forward to a FIBO on 1 and 2 October that creates interactive space for encounters, exchange and knowledge transfer, despite the necessary digitalisation of the physical trade show. To this end, the must-attend online event for the fitness industry bets on the use of state-of-the-art communications technologies and business-relevant content that moves visitors – emotionally, thematically but also in sporting terms. With this move FIBO organisers have accounted for the effects of the global pandemic on the fitness industry and offer valuable orientation and concrete support by means of a high-quality programme that can be called up around the clock during FIBO@business.
Offered live will be exclusive Industry Insights and exciting talks on the new FIBO TV. Available on demand in the form of pre-recorded videos will be information-packed keynote speeches. These will focus on themes that drive the future dealing with topics of relevance for managing the crisis including valuable Global Insights, launches of award-winning Product Innovations and high-calibre web conferences such as the Aufstiegskongress 2020: ONLINE ONLY, the FitTech Summit: FIBO Edition, the ECC Köln, Prevention, Rehabilitation and Therapy as well as the Rehasport Online Convention.
FIBO TV: The longest talk show in the industry broadcast live from the studio
The FIBO TV programme is brimming with highlights such as the features “Connect or Be Connected: Digitizing Gyms’ Inner Workings”, “Third Places: Re-inventing Fitness Clubs for the Age of Health” or “Customer Retention as a Key to Success, But How?” and provides invaluable impulses for sustainable business success. Independent of Corona renowned experts will share their insights on success-critical “evergreen” topics like customer loyalty, digitalisation, new work-out concepts and international trade in a variety of live formats – from CEO panel discussions to 2-people interviews.
What business wants: Premium content on demand
The on-demand programme at FIBO@business was specifically tailored to various target groups and digs deeper into the individual sectors of this industry providing scope for the respective issues. The spectrum of lectures ranges from concrete strategies for coping with the Corona crisis (such as “Tech in Gyms: How to integrate COVID Learnings and Survive”) and visionary tech-trend analyses (like “Man and Machine: How Virtual Reality / Artificial Intelligence is Blending with Human Trainers” or “Ex Machina: How Automated Movement Analysis Conquers the Work-Out World) to motivating Best Cases, like “Experience is Everything: Insights from the Founder of MyFitnessPal” care of Mike Lee (Chief Digital Officer at Under Armour) or “Gamify, and They Will Come: What Gyms Can Learn from Nike’s Retail Experiments” featuring Nike’s Executive Creative Director Adrian Nyman. Not forgetting practice-driven lectures on the latest in training and nutrition as well as booming health themes (such as “From Stagnation back to Full Power”, “Modern Back Training” or “Hunting for Coolness: Fitness Innovation Hotspots, Re-Defined”).
FIBO@business will be held on 1 and 2 October. The lectures relate to one of the three core offerings at the digital trade show – Content, Networking and the Brand Portal. FIBO@home, which addresses public-interest visitors, will be held on Instagram on 3 October.