Premiere: Digital FIBO@home on 3 October on Instagram
It is not only trade visitors who will get their money’s worth at FIBO 2020. Public interest visitors are also in for a host of treats care of the digital edition of the Leading International Trade Show for Fitness, Wellness and Health. FIBO@home held on 3 October, the virtual public-interest visitors’ day, will deliver its programme highlights to the digital devices of the fitness community via Instagram at no charge – be it by App or by mobile website. Right after the 2-day digital event for fitness professionals, FIBO@business, all fitness fans can look forward to the virtual FIBO on Instagram. On offer will be sweaty live workouts, inspiring live cooking sessions, entertaining Q&As as well as exciting Influencers’ talks – all of this completed by the online-exclusive FIBO Shopping Week – #forFollowersonly.
Follow, interact and join in: Digital event with high engagement factor
Be it IGTV, Insta-Live, stories or news feeds: Instead of strolling through the Cologne exhibition halls FIBO followers will spend 3 October browsing all the content that Instagram has to offer. The diverse programme of the first FIBO@home will feature selected highlights from the areas of fitness, bodybuilding, healthy nutrition, fashion, beauty and, of course, lifestyle, perfectly tuned to digital media consumption for the digital debut of the world’s most relevant fitness event. Alongside top brands and stars like Jay Cutler, the line-up with feature exciting newcomers and selected fitness influencers. And the best thing about it: Everything is for free! Simply download Instagram and follow @fiboofficial.
FIBO Shopping Week: Get your must-haves of the season here
No public-interest trade show without shopping! Accordingly, FIBO@home will shift the physical FIBO Shopping Village to the World Wide Web “going into extra time” from 4 to 11 October with the exclusively online FIBO Shopping Week. Then FIBO’s Social Media channels will turn into a virtual shopping mall with attractive “trade show” bargains, fresh product releases, unique goodies and exciting special offers. The ranges offered by well-known top-class brands and up-and-coming newcomers in the fields of nutrition, fashion and beauty exclusively addresses FIBO followers on facebook and Instagram.