In 2020, no one can escape this spinning trend: Peloton

One of the big winners of the #Trainathome movement in the last months is Peloton. Tom Cortese, Co-founder, COO and Head of Product Development will be speaking at FIBO@business about how Peloton merges content, community and hardware to bring fitness at home to a new level.

Do you know what peloton is? If you’re a road cycling fan or watch Tour de France from time to time, you’ll know. In cycling races peloton describes the main or largest group of riders. In the fitness industry Peloton stands for itself. The fitness company Peloton Interactive has taken a spinning bike and created a completely new live home-workout experience. At the digital conference FitTech Summit: FIBO Edition during FIBO@business Co-founder, COO and Head of Product Development of Peloton Interactive Tom Cortese will be speaking about their success story. Here’s a first taste on his insights:

“When we founded Peloton in 2012, we started by looking at what was exciting people about fitness in the bricks-and-mortar world. We saw the motivational drive of a magnetic instructor, the power of a group achieving together, and all the fun of a class with the right playlist coming together to create a fitness class experience that got people excited about working out. And we saw the problem with this model – it couldn’t scale. The absolute best instructors can’t be located in every postcode around the world. The best classes sell out quickly. Over and over the same story… But, we had a hunch that the magic of technology could transform the most convenient place on earth – your home – into the absolute best place to work out with a global community surrounding you, the world’s most impressive instructors leading you, and an experience that motivates you to want to work out more than ever before. That’s Peloton,” explains Tom Cortese.

“People want a motivating workout that they love and reliably come back to with frequency.”

Today the interactive fitness platform Peloton has a community of more than 3.1 million members. The company pioneered the streaming of immersive, connected, instructor-led boutique classes. “Since we put the first Peloton bikes in homes in 2014, we have grown nearly twofold year on year,” describes Tom Cortese. “We started with a focus on the bike and endorphin- filled cardio workouts. And we’ve since added focus on strength training, yoga, running, bootcamp and more. In each case, we look to bring innovative approaches to hardware, software and fitness content together with the power of community to create uniquely addictive experiences that originate from the convenience of home,” he adds.

“As we continue to grow, we’re always listening to our members to understand what motivates them.”

Peloton might be best known for their interactive spinning classes, yet the company has grown their fitness disciplines to nine in total, taught by 33 instructors. Members can access classes on the bike or treadmill in addition to Peloton classes and community through mobile or web apps or on Apple TV. Tom explains: “We’re also always updating the software on members’ Peloton devices. In the last couple of years we’ve added new ways to challenge yourself, interact with others, find the class that’s right for you and lots more. With new classes daily and new software many-times-per year Peloton can evolve with our members at a pace that surprises most.”

“Last quarter we saw each Peloton subscription average nearly 25 workouts per month – almost double from last year.”

As Peloton expands to new disciplines and more variety in classes, their factor of success is their community and riding together with a group from the privacy of home. Tom Cortese: “The Peloton Leaderboard gives members the ability to see the real-time performance of everyone who has ever taken that same class. For some this is about competition, for others it’s about never riding alone.” He adds: “Of course, I can’t talk enough about our instructors. They are equally unquestioned fitness authorities and impressive entertainers. Our instructors craft unique classes with incredibly curated playlists every day out of our live broadcast studios in New York and London. They weave stories and run our members through uplifting and always unique class experiences that can be emotionally powerful, challenging, or just plain ole feelgood fun.”

Find out more about Peloton and Tom Cortese at the digital conference FitTech Summit: FIBO Edition during FIBO@business. Register here