FIBO INNOVATION & TREND AWARD 2019 Excellent award-winning ideas for getting fit for the future
FIBO INNOVATION & TREND AWARD 2019: Festive award ceremony
Virtual sales strategists such as the tireless Elias, brain jogging through a digital world, or playfully working up a sweat while on a fantastic journey – in future, technological tricks will be used to motivate sports enthusiasts to deliver peak performance. At the same time, they are catapulting the on-trend topics of fitness and health into an entirely new dimension. Furthermore, two seemingly simple balls have been given the task of strengthening the backs of office workers, while a musical workout serves as a mood-booster and voice trainer.
The international panel was greatly impressed by the ingenuity of this year’s FIBO Innovation & Trend Award winners. According to Prof. Dr. Ingo Froböse, University Professor for Prevention and Rehabilitation at the German Sport University Cologne: “We were amazed by all the pioneering ideas that were submitted, something that made our decisions even more difficult.” Just getting this far involved a great deal of competition for the 19 nominees, as this year’s contest drew a record 294 submissions of new products in yet another demonstration of the industry’s tremendous innovative prowess. Each concept shared a common goal: to make training even better, to motivate people, to generate enthusiasm and to help improve the holistic health of body and mind.
Sports ambassador with tremendous stamina (Faceforce GmbH / ELIAS / Digital Fitness)
Elias is always fit and always ready to go. He does not need any sleep or require any special sports nutrition, yet he is in excellent condition. In spite of this, the super trainer fashioned from bits and bytes makes an excellent role model. He shows customers just what they can achieve in their new studio, motivates them and generates enthusiasm. The digital employee should provide companies’ marketing operations with pioneering new opportunities for converting prospects into customers. He has already impressed the experts: “Communication and information for customer consultations are raised to a whole new level. The improved quality of consultations should result in the optimisation of studio membership sales.” This is what the panel had to say about their decision to anoint Faceforce GmbH the winners in the Digital Fitness category for their invention of Elias.
Life in balance (BALLANCE Concepts GmbH / BALLance Balls / Health)
Two balls linked by a spring that are designed to improve posture. “Too many service jobs today require people to spend excessive time sitting – these balls counteract that. This device also offers a simple and efficient way to provide feedback on correct posture.” This is how the experts described BALLance Balls when they presented the innovative new item created by the accredited sports scientist Dr. Tanja Kühne with an award in the Health category. The flexible balls have been designed to serve as a convenient training partner in helping to relax the thoracic spine and reduce the strain on the intervertebral discs.
Training for the voice and body (Charles Simmons Music & Fitness UG / VOXXBODY Vocal Fitness System / Lifestyle)
Getting up on a big stage alone takes a great deal of courage and an even greater presence. Now, personal trainer Charles Simmons has developed a system that helps people avoid feeling weak-kneed or finding their voices faltering. The experts were effusive in their praise for the winner in the Lifestyle category: “The VOXXBODY Vocal Fitness System takes the on-trend subject of current TV formats and unites it with an introduction to a variety of fitness programmes. In addition to the wonderful element that is singing together, it helps to train conscious breathing.” Charles Simmons was able to draw on this own experiences as a singer and vocal coach when designing his programme, and he has received high-profile support from such artists as Alice Merten, Marius Müller-Westernhagen and Vanessa Mai, with whom he worked to further optimise the format. The objective is to improve vocal and physical endurance while training proper coordination, concentration and self-confidence.
Getting the brain up to speed (Neuron Academy International / Reflex-on / Performance)
A strong body and a faster mind – the new device from Neuron Academy International promises to deliver comprehensive training. It gets the muscles moving while allowing the brain to jog through a virtual reality. This new experience is designed to improve endurance and contribute to mental well-being. The panel’s conclusion: “Reflex-on® trains the individual’s cognitive and mental performance. It is an innovative approach that makes clever use of digital technology and an entertaining presentation.” The creative concept, which won an award in the Performance category, has the potential to supplement and expand what fitness studios have to offer.
Playfully working up a sweat (Sphery AG / ExerCube / Start-up)
Festive awards ceremonyFuturistic surroundings reminiscent of a computer game are meant to motivate athletes in the fitness studio to immerse themselves in a whole new world of training and push themselves to the limit. In the ExerCube, the boundaries between fiction and reality have been kept vague intentionally. It is a concept that has been designed to appeal to both cognitive and physical functions. According to the assessment of the professional panel: “Gaming is a hot trend that has been adapted here to an intelligent fitness and movement training programme that can be easily implemented within existing facilities. With its appeal to young people, the ExerCube is able to attract a new target group, making it possible to pursue e-gaming while in motion, rather than as a player sitting at a console.” The panel honoured the prototype for a novel new generation of equipment with its Start-up award. The developers from Sphery AG have already announced that they will be launching a version for in-home use in the near future, a move that could make the field of e-sports much more dynamic.
The international panel, which comprised Nathalie Smeeman, Executive Director of the European industry association Europe Active; Prof. Dr. Ingo Froböse, University Professor for Prevention and Rehabilitation at the German Sport University Cologne, Gunnar Ebmeyer, Editorial Manager & Manager Business Development at FIT FOR FUN, Prof. Dr. Niels Nagel, Office Manager at DIFG e.V., and Prof. Dr. Thomas Rieger, Founding Dean of the Sports, Media & Events Management Faculty at the University of Applied Sciences Europe, evaluated the submissions on the basis of their innovativeness, health aspects, motivational criteria, quality, functionality and design. The winners will receive their awards at the European Health & Fitness Forum on the day before FIBO in front of an audience of some 400 leading representatives of the fitness industry.