FIBO expands international network
+++ 1st FIBO BUSINESS SUMMIT SOUTH AFRICA: Premiere in Cape Town +++
+++ 5th FIBO INNOVATION TOUR: 2018 dates set +++
FIBO is getting even more international: on 7 and 8 November, the world’s largest trade show for fitness, wellness and health will be visiting the African continent for the first time. The 1st FIBO FITNESS BUSINESS SUMMIT SOUTH AFRICA will deliver exclusive insights into the industry’s latest innovations. “Not only are we systematically continuing the internationalisation of FIBO”, says FIBO director Silke Frank, “we’re also expanding our offer to the industry to bring together providers and users in exciting markets for direct talks.”
Focus on fitness and health
The two-day symposium in Cape Town is aimed at club managers, trainers, instructors, physiotherapists and operators of health centres. Besides an overview of innovative exercise concepts and equipment, they’ll get business expertise that’s been tailored specifically to their home market. Topics will include successful customer retention strategies, current market figures for the African and global fitness and health market, and opportunities and risks of digital technology.
FIBO and EuropeActive as organisers
The 1st FIBO FITNESS BUSINESS SUMMIT SOUTH AFRICA is hosted jointly by FIBO organiser Reed Exhibitions Deutschland, the South African partner Reed Exhibitions South Africa and the European industry association EuropeActive. The new format serves to further enhance the successful internationalisation efforts of the FIBO INNOVATION TOUR, which in early 2018 will be touring through Europe with innovative fitness and health know-how for the fifth time already. On the itinerary this time will be Lyon (18 January), Rome (23 January), Birmingham (25 January), Madrid (1 February), and Malmö (6 February).