FIBO CHINA 2017 ahead of new exhibitor record - Asia’s leading fitness trade show grows by 30 per cent
China’s fitness market is booming
Growing awareness of fitness in China is what makes the fourth FIBO CHINA so attractive for the industry. Already, some 26 million Chinese are members of a fitness studio. That’s still just half as many as in Europe or the US, where fitness has a much longer tradition. But the Chinese market is growing rapidly: in five short years, it’s expected to be the largest in the world. By then, about 70 million Chinese will be working out at a gym. These are the potential customers major EMS providers such as miha Bodytec, JustFit, VisionBody and X-body as well as international nutrition specialists like BioTech USA, Glanbia, Ironmaxx, Labrada, MyProtein, Prosupps, Nutrition Depot, Nutrend, and QNT are trying to reach by participating in FIBO CHINA 2017. Even at this early stage, over 85 per cent of the exhibition space has already sold out. The last day to get a stand is 31 July.
FIBO CHINA demonstrates the industry’s performance
Like the FIBO trade show in Cologne, the spin-off in Shanghai, which was specifically tailored to meet the needs of the Asian market, brings together the entire fitness world under one roof – from exercise equipment and concepts to group fitness offerings, healthy and performance nutrition, and fitness apparel all the way to bodybuilding. This year’s event will see the first-ever dedicated Smart Training area. It draws the attention of Chinese visitors to technologies such as EMS, virtual training and wearables. In order to ensure the interest of senior decision-makers and buyers, FIBO organiser Reed Exhibitions Deutschland and their Chinese counterparts at Reed Sinopharm Exhibitions are laser-focussed on targeted trade-visitor marketing for FIBO CHINA.
FIBO CHINA Conferences and Target Attendee Program
Currently, there are about 30,000 fitness clubs in China. And FIBO CHINA has been reaching out to their operators, managers and trainers well in advance of the trade show: a big road tour through all provinces in 2016 and four major regional conferences this year featuring the latest course programmes, club concepts, technologies and products. What’s more, FIBO CHINA’s Target Attendee Program is aimed at bringing together exhibitors with top-notch buyers, sales experts and distributors.
Supporting programme scores points with expertise and entertainment
As the most important fitness event in Asia, FIBO China also helps to advance industry know-how in a fast-growing market. The show’s supporting programme specifically addresses questions and issues on the minds of gym operators. At the 4th FIBO CHINA Conference for the Future Development of the Fitness Industry, for example, six industry leaders will be sharing their first-hand knowledge – including John Treharne, founder and CEO of the UK-based The Gym Group; John Sweeney, co-founder of Celebrity Fitness, a chain of gyms operating in Singapore, Malaysia and Indonesia; and Herman Rutgers, chairman of the European industry association EuropeActive. Studio operators interested in gaining valuable business insights should attend the Fitness Studios Marketing & Innovation Conference and the Les Mills Fit Business Live Forum. If you’d rather see fitness athletes in action, don’t miss the largest Fitness Competition in Asia, the 2017 China Invitational with more than 100 athletes from China, South Korea, South East Asia, the US and Europe competing, and the Fitness Beauty & Bodybuilding Competition with 200 participants from across China.
Press release [doc | 362 kb]
Photo (Source: FIBO CHINA) [jpg | 4 MB]